
In a strategic collaboration aimed at long-term brand growth and player engagement, iGaming provider ICONIC21 has teamed up with SpinQuest to launch a fully branded social live casino studio. Designed with customization at its core, the new space reflects SpinQuest’s identity while benefiting from ICONIC21’s agility and technical expertise.
This partnership is rooted in shared ambitions—seamless execution, lasting strategic value, and authentic brand expression. ICONIC21, known for its precision in gaming solutions, is managing the studio’s technical delivery. Meanwhile, SpinQuest ensures the environment aligns perfectly with its audience and branding.
The studio’s debut will feature a dedicated set of Blackjack tables, tailored to fit smoothly into SpinQuest’s existing live casino offering. Additional personalized content is already in the pipeline, with further developments expected in the near future.
Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, emphasized the partnership’s focus on meaningful design, stating: “SpinQuest understands the impact of brand-led experiences, and so do we. The dedicated studio we’re building is more than a production environment. It’s a project designed with intention, from layout to presenter flow to visual identity.”
She continued, “Blackjack adds a layer of familiarity and pace to the mix, but the bigger win is creating something that feels fully theirs from the moment it goes live. And this is just the beginning as we have exciting additions on the way.”