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SpinQuest and ICONIC21 Unveil Custom-Branded Live Casino Experience

Posted on July 11, 2025 | 6:48 am
SpinQuest-Joins-Forces-with-ICONIC21-in-High-Impact-Partnership

In a strategic collaboration aimed at long-term brand growth and player engagement, iGaming provider ICONIC21 has teamed up with SpinQuest to launch a fully branded social live casino studio. Designed with customization at its core, the new space reflects SpinQuest’s identity while benefiting from ICONIC21’s agility and technical expertise.

This partnership is rooted in shared ambitions—seamless execution, lasting strategic value, and authentic brand expression. ICONIC21, known for its precision in gaming solutions, is managing the studio’s technical delivery. Meanwhile, SpinQuest ensures the environment aligns perfectly with its audience and branding.

The studio’s debut will feature a dedicated set of Blackjack tables, tailored to fit smoothly into SpinQuest’s existing live casino offering. Additional personalized content is already in the pipeline, with further developments expected in the near future.

Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, emphasized the partnership’s focus on meaningful design, stating: “SpinQuest understands the impact of brand-led experiences, and so do we. The dedicated studio we’re building is more than a production environment. It’s a project designed with intention, from layout to presenter flow to visual identity.”

She continued, “Blackjack adds a layer of familiarity and pace to the mix, but the bigger win is creating something that feels fully theirs from the moment it goes live. And this is just the beginning as we have exciting additions on the way.”

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Tailored Content with a Scalable Vision

This move highlights ICONIC21’s approach to studio creation—solutions tailored to partner needs, backed by responsive technology, and optimized for performance. The goal isn’t just to deliver a set of gaming tables, but to empower partners like SpinQuest with environments that elevate brand presence and player immersion.

The Blackjack-focused launch is only the first step, with more customized games in development. As part of ICONIC21’s broader strategy, the partnership signals a commitment to evolving with client needs and bringing scalable solutions to market.

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Game Innovation and Industry Recognition

This announcement follows a string of innovations from ICONIC21, including the recent release of Gravity Plinko, which reimagines the classic ball-drop mechanic with added strategic depth. The game introduces the “Gravity Ball”—a feature triggered when a ball lands in a Bonus Pocket, unleashing a wave of multiplier-enhanced bonus balls that boost winning potential.

Players can also choose from three difficulty settings, adjusting the volatility to match their appetite for risk and reward. This mix of player agency and layered gameplay has earned Gravity Plinko a strong reception and further bolstered ICONIC21’s creative portfolio.

The company’s rapid growth and inventive product development have earned it five nominations at the EGR B2B Awards in London. Categories include Best Customer Service (Software and Network), Social Casino Supplier, Live Casino Supplier, Innovation in RNG Casino Software, and Casino Software Supplier (Under Five Years).

Among these, its nomination for Live Casino Supplier is particularly notable, driven in part by the success of Gravity Blackjack, which has recorded over 34 million rounds played and attracted more than 500,000 unique users. The game’s low-intervention multiplier system offers heightened excitement while preserving the traditional feel of classic Blackjack.

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From BETER Live to ICONIC21: A Growing Influence

ICONIC21 has rapidly expanded beyond its live casino origins. Previously operating under the name BETER Live, the company has rebranded to reflect its broader mission as a multi-vertical iGaming provider. This evolution includes a robust focus on tech-driven, scalable products that span social gaming, RNG software, and customized live experiences.

Its recognition in the Casino Software Supplier (Under Five Years) category at the EGR B2B Awards marks an important milestone in this transformation, showcasing how far the company has come in a short period.

Source:

, iconic-21.com, July 9, 2025.

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