Pragmatic Play Unveils New Colombian Live Casino Studio to Strengthen LATAM Presence

Pragmatic Play, a leading global supplier of iGaming content, has significantly deepened its presence in Latin America with the official debut of a modern live casino studio in Bogotá, Colombia. The move represents the company’s latest step in delivering locally tailored gaming experiences to players across the rapidly evolving Latin American iGaming landscape.

The launch, executed in collaboration with ARRISE—a key operational partner to the iGaming industry—marks a major investment in localized gaming infrastructure. Backed by an estimated $15 million investment, the Colombian facility is designed to serve the increasing appetite for region-specific live casino content. The new studio is also expected to generate more than 1,500 jobs, bolstering Colombia’s growing reputation as a regional gaming hub.

This cutting-edge studio will feature over 100 gaming tables showcasing some of Pragmatic Play’s most popular live casino titles. Offerings such as roulette and blackjack will be customized to align with Latin American preferences, with professional dealers fluent in Spanish and Portuguese ensuring an authentic and engaging experience for local players.

Operators partnering with Pragmatic Play will also have access to both network and dedicated tables supported by Smart Studio technology. This system allows for enhanced customization and branding flexibility, enabling each operator to create a unique environment tailored to their audience.

In addition to local favorites, the studio will deliver localized adaptations of globally recognized games, including the acclaimed Mega Roulette. Players can also look forward to entirely new game shows slated for release in 2026, expanding the diversity of live casino entertainment available in the region.

Paul Dever, Chief Executive Officer at ARRISE, emphasized the strategic value of the new facility, stating, “We are very proud to unveil this new studio – a cutting-edge facility that goes far beyond premium live casino content. With localised games, native-speaking dealers, flexible branding options, and full regulatory alignment, it stands as a clear example of our commitment to helping operators deliver truly authentic, player-centric live casino experiences across Latin America.”

Echoing that sentiment, Irina Cornides, Chief Operating Officer at Pragmatic Play, remarked, “This new live casino studio in Colombia represents a major milestone in our native content expansion strategy across Latin America. We’ve long recognised the immense potential of the region and remain committed to delivering premium, localised experiences tailored to the needs of each market. By working closely with our trusted operator partners, we aim not only to support their growth with best-in-class content, but also to continue expanding our presence and forging new, impactful relationships throughout LATAM.”

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The launch of the Bogotá studio builds upon Pragmatic Play’s recent momentum in the live casino vertical. The company, known for releasing up to eight new slot titles each month, continues to diversify its offerings, which include Live Casino and Bingo products—all accessible through a unified API.

In September, the company introduced Money Time, a dynamic new game show that redefines the traditional wheel experience. This latest addition features a 54-segment wheel capable of delivering multipliers up to 10x, along with four bonus rounds—Cash Roll, Coin Rush, Bank Heist, and Money Time. The inclusion of a random booster that can multiply winnings up to 50x underscores Pragmatic Play’s dedication to creating high-energy, immersive gameplay experiences that elevate live casino entertainment to new heights.

Source:

, pragmaticplay.com, October 27, 2025.