Pragmatic Play to Showcase Portfolio at SAGSE South America

Pragmatic Play will take part in SAGSE South America as a major sponsor and exhibitor, continuing its focus on expanding its presence in the Latin American gaming market. The event will take place at the Hilton Hotel Buenos Aires on March 18–19 and is expected to bring together operators, regulators, and technology providers from across the region.

Now in its 34th edition, SAGSE South America serves as one of the region’s established industry gatherings. Pragmatic Play will present its portfolio at Stand 166, where attendees will have the opportunity to explore several of the company’s products, including its sportsbook platform.

The supplier said its participation forms part of a broader strategy to maintain visibility and build partnerships throughout Latin America by attending major industry events.

At the Buenos Aires event, Pragmatic Play will display products from across its gaming portfolio, which includes slots, live casino titles, bingo, and virtual sports.

The company plans to highlight several successful releases during the exhibition, including a presentation focused on the Sweet Rush Bonanza series. The display is intended to showcase the performance of the company’s content library as it continues to expand its offering across multiple verticals.

Delegates visiting the stand will also receive demonstrations of the company’s sportsbook platform. The product has gained attention within the industry as the company expands beyond its established casino content portfolio.

Pragmatic Play currently develops up to eight new slot titles every month. In addition to slots, its broader product lineup includes live casino games, bingo, and virtual sports content, all of which can be integrated through a single application programming interface.

Victor Arias, Vice President of Latin America at ARRISE, said the event provides an opportunity to connect with partners and present the company’s expanding product catalog.

“SAGSE South America continues to strengthen its position in the LatAm events landscape, aligning with the region’s growing regulatory focus. This event provides an excellent platform to engage with partners and showcase Pragmatic Play’s expanding multi-product portfolio, and commitment to delivering tailored, high-quality content that resonates with local audiences.”

Pragmatic Play will also highlight its sportsbook solution during the event, as the product continues to gain traction with operators in several markets.

The company said the platform offers a flexible structure designed to adapt to operator needs while supporting a wide range of betting features.

Gareth Crook, Senior Vice President of Sports at Pragmatic Play, said the exhibition provides an opportunity to present the sportsbook product to partners in Latin America.

“With our Sports vertical gaining strong traction, SAGSE South America is an important opportunity to demonstrate the flexibility and performance of our sportsbook solution. Following the momentum built at ICE, we’re focused on sustaining that progress throughout the year by supporting operators in Latin America with a scalable, feature-rich product designed to meet the evolving demands of the market.”

The company indicated that events such as SAGSE play a role in its regional strategy by strengthening relationships with operators and highlighting developments in its technology.

In addition to its tradeshow presence, Pragmatic Play recently expanded its live casino lineup with the introduction of Free Bet Blackjack. The release forms part of the company’s broader plans to develop additional live dealer content and expand studio operations in 2026.

The game modifies the structure of traditional blackjack by allowing players to Double Down or Split without increasing their original wager under certain conditions. Participants can Double Down on totals of 9, 10, or 11 without paying an additional stake.

Players can also Split pairs at no extra cost except when holding 10-value cards, including 10s, Jacks, Queens, and Kings. The game allows Double Down After Split in certain situations without additional payment.

Free Bet Blackjack also includes the Push on 22 rule. When the dealer busts with a total of 22, player wagers are returned as pushes, except in cases where a natural blackjack has been dealt.

The title also features optional side bets such as Perfect Pairs and 21+3. Each table supports up to seven player seats.

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The release joins Pragmatic Play’s existing live blackjack portfolio, which currently includes around 300 tables across its live casino network.

The company’s Smart Studio customization technology enables operators to create branded gaming environments within these tables. Other titles available in the range include Blackjack X, Privé Lounge Blackjack, and Bet Behind Pro Blackjack.

Source:

, pragmaticplay.com, March 10, 2026.