Pragmatic Play Strengthens Argentina Presence with BPLAY

Pragmatic Play, a renowned provider of gaming content for the iGaming sector, has deepened its collaboration with the Argentine operator BPLAY through the rollout of new Smart Studio Live Casino games. The latest expansion broadens the company’s footprint in Argentina, reflecting its strategy to deliver personalized and localized gaming experiences across Latin America.

The extended deal introduces a collection of dedicated tables—Roulette, Auto Roulette, Auto Mega Roulette, and Blackjack X—all offered through Pragmatic Play’s innovative Smart Studio platform. This technology allows operators to design and host customized Live Casino tables, enhancing brand identity and engagement through tailor-made visual environments and localized content.

Under this enhanced partnership, BPLAY will make these exclusive Live Casino tables available to players in major Argentine provinces, including Santa Fe, Córdoba, Entre Ríos, Jujuy, Mendoza, and Buenos Aires. This move aligns with BPLAY’s ongoing efforts to strengthen its position in Argentina’s regulated gaming market and provide top-tier entertainment to its user base.

Smart Studio, one of Pragmatic Play’s standout Live Casino solutions, enables operators to create uniquely branded tables featuring different levels of personalization. The platform allows seamless alignment between visual design and local player preferences, resulting in immersive experiences that maintain the feel of a physical casino while embracing cutting-edge technology.

The renewed agreement reinforces Pragmatic Play’s commitment to offering adaptable and scalable solutions to its partners throughout Latin America. By expanding the Smart Studio portfolio in Argentina, the company demonstrates its focus on supporting local operators with customized products that resonate with regional audiences.

Victor Arias, Vice President of LATAM Operations at ARRISE powering Pragmatic Play, emphasized the importance of the strengthened partnership, stating: “BPLAY has been a valued partner of Pragmatic Play in Argentina, and extending the agreement to include additional Smart Studio tables demonstrates the mutual commitment to premium, localised Live Casino experiences. The provider is proud to continue expanding together with the operator across several provinces in one of Latin America’s most dynamic regulated markets.”

From BPLAY’s perspective, this collaboration represents a continued investment in offering high-quality, brand-consistent gaming experiences to its customers. Leopoldo Saravi, Product and CRM Manager at BPLAY, commented: “Our partnership with Pragmatic Play continues to develop with the inclusion of Smart Studio content that enhances our Live Casino offering across Argentina. These customized tables help us boost our brand awareness and improve our connection with our players by providing them with attractive and brand-consistent experiences in every province where we operate.”

Top Roulette casinos

up to

£30

Overall Rating

92

Visit Casino Read Review

100% up to

₹15000

Overall Rating

91

Visit Casino Read Review

100% up to

€100

+ 50 Free Spins

Overall Rating

88

Visit Casino Read Review

In addition to its Smart Studio offerings, Pragmatic Play remains active in developing diverse gaming content. The company releases up to eight new slot titles monthly and provides Live Casino, Bingo, and Virtual Sports products through a unified API integration. This multi-product portfolio underlines Pragmatic Play’s adaptability and dedication to delivering complete entertainment ecosystems for its global partners.

Earlier this month, Pragmatic Play unveiled Mega Roulette 3000, an upgraded version of one of its top-performing live casino games. The new release marks a bold evolution of the fan-favorite Mega Roulette, introducing expanded multiplier features and a refreshed studio design to elevate the live gaming experience.

Through its ongoing partnership with BPLAY and the evolution of its live casino catalog, Pragmatic Play continues to set new benchmarks for customized, localized gaming across Latin America’s dynamic markets.

Source:

, pragmaticplay.com, November 11, 2025.