Pragmatic Play Expands in Brazil with TQJ Bet do Milhão Deal

Pragmatic Play has broadened its footprint in Brazil’s regulated gaming sector by striking a new agreement with Todos Querem Jogar (TQJ). Through this partnership, the provider’s diverse gaming content will now be featured on TQJ’s Bet do Milhão platform, bolstering its reach in one of Latin America’s most vibrant iGaming markets.

The collaboration ensures that Bet do Milhão customers will gain access to Pragmatic Play’s expansive library, including slots, live casino offerings, and virtual sports simulations. Popular releases such as Gates of Olympus 1000, Sweet Bonanza 1000, and Blackjack X will headline the portfolio, while additional live dealer titles and sports-inspired products will round out the experience for players.

The integration represents another step in Pragmatic Play’s broader Latin American expansion. According to Victor Arias, VP of LatAm at Arrise powering Pragmatic Play, the collaboration underscores the company’s mission to enrich the entertainment value available to players across the region.

“Pragmatic Play is excited to partner with Bet do Milhão as the provider continues its mission to deliver outstanding gaming experiences across Latin America,” Arias said. “Bet do Milhão is a dynamic operator with a strong presence in Brazil, and we are confident this collaboration will further enhance the entertainment journey of its users.”

TQJ echoed similar enthusiasm. Leonardo Gadelha, Director of Innovation at TQJ, emphasized the importance of aligning with a globally recognized content provider. “Pragmatic Play’s content is among the most recognised and appreciated in the industry, and we are excited to bring this new offering to our players through Bet do Milhão,” he noted. He added that the company remains committed to “operate responsibly, within a regulated and secure environment, promoting responsible gaming as part of the high-quality entertainment experience we aim to deliver.”

This move into Brazil comes as Pragmatic Play continues to diversify its global portfolio. Earlier today, the company rolled out Jackpot Blaze, a retro-themed slot built on a 6×5 grid that incorporates classic fruit symbols and five distinct jackpot tiers. The game builds on the developer’s strategy of releasing up to eight slot titles each month, ensuring that operators consistently have new content to keep their audiences engaged.

Pragmatic Play has also invested heavily in enhancing its live casino products. Its Smart Studio technology, recently adopted by UK-based operator Midnite, enables brands to tailor live casino environments to suit their identity. This customization tool has already been applied to fan favorites such as Blackjack and Roulette, delivering a more immersive experience for players.

The supplier has further extended its live casino portfolio with the launch of Dice City. Blending the mechanics of a traditional board game with the energy of a live casino show, the title runs on a 6×6 grid where dice rolls decide outcomes. Depending on the results, participants may secure instant prizes or trigger bonus features including Dice Battle, Lucky Drop, and Boom or Bust.

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Since acquiring Extreme Live Gaming in 2018, Pragmatic Play has positioned itself as a comprehensive content supplier for operators worldwide. Alongside slots and bingo titles, the company’s live dealer vertical has grown into a core element of its multi-product strategy. This unified approach—offering slots, bingo, virtual sports, and live casino through a single API—simplifies integration for partners and allows them to cater to diverse player preferences more effectively.

By uniting forces with TQJ in Brazil, Pragmatic Play reinforces this approach, combining rapid content delivery with strategic regional partnerships. The deal not only boosts the Bet do Milhão platform but also further cements Pragmatic Play’s reputation as a key innovator and trusted supplier in the competitive iGaming landscape.

Source:

, pragmaticplay.com, August 27, 2025.