Pragmatic Play Expands DoradoBet Deal with Smart Studio Launch

Pragmatic Play has deepened its collaboration with DoradoBet through the launch of its Smart Studio solution in Peru, reinforcing both companies’ strategic focus on enhancing live casino experiences across Latin America. The latest agreement marks another milestone in Pragmatic Play’s ongoing regional expansion and introduces a new layer of brand customization for DoradoBet’s live casino portfolio.

Through this partnership, DoradoBet will now feature Pragmatic Play’s fully branded live casino environments, powered by Smart Studio technology. This innovative platform allows operators to tailor the look and feel of their live casino tables, using advanced branding tools and flexible design features that maintain the high production quality associated with Pragmatic Play.

The solution enables operators to create live casino experiences that align closely with their visual identity, making it easier to connect with players through distinctive and immersive brand storytelling. By combining personalization with robust functionality, Smart Studio offers DoradoBet a more localized and player-centric approach to online gaming.

According to Victor Arias, VP of LatAm at Arrise, powering Pragmatic Play, “Smart Studio continues to gain strong traction across Latin America, and this extension with DoradoBet reflects the increasing demand for customisable live casino environments. The solution enables operators to deliver more engaging player experiences, while also enhancing brand visibility in competitive markets.”

This initiative not only enhances DoradoBet’s ability to stand out in the Peruvian gaming market but also underscores Pragmatic Play’s role as a key technology partner for iGaming operators in the region.

Augusto Pflucker, CEO at DoradoBet Perú, highlighted how the partnership aligns with the company’s long-term goals, stating: “This new chapter in our partnership with Pragmatic Play supports our strategy to build a standout live casino experience in Peru. Smart Studio gives us the tools to elevate our brand presence on the tables and deliver a more immersive product to our players.”

By integrating Smart Studio, DoradoBet can leverage tailored branding and design options to create a distinctive gaming environment that strengthens customer loyalty and market recognition.

This announcement follows a series of strategic moves by Pragmatic Play to broaden its live casino footprint in 2025. The supplier has steadily rolled out new products and regional partnerships, reinforcing its leadership in Latin America’s dynamic iGaming landscape.

Earlier this year, Pragmatic Play launched Money Time, a 54-segment spinning wheel game with four bonus rounds—further diversifying its live casino portfolio. The company also secured new partnerships with Bet99 in Ontario and TQJ in Brazil, extending its influence across both North and South America.

These developments come amid the company’s decision to exit the U.S. sweepstakes market in September, a move prompted by ongoing regulatory adjustments and evolving state-level legislation. Pragmatic Play discontinued licensing activities for sweepstakes operators in jurisdictions without existing restrictions but signaled plans to continue exploring alternative U.S. licensing avenues.

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The launch of Smart Studio in Peru exemplifies Pragmatic Play’s commitment to flexible, innovation-driven growth. The product’s emphasis on customization allows operators to deliver engaging, high-quality live casino experiences tailored to local audiences. For DoradoBet, this collaboration represents not just an upgrade to its existing platform but a strategic step toward deepening its presence in the competitive Latin American gaming sector.

As Pragmatic Play continues to refine its technology and expand its partnerships, Smart Studio is expected to play a central role in shaping how operators approach branded live casino environments in emerging markets like Peru.

Source:

, pragmaticplay.com, October 28, 2025.