PopOK Gaming Merges Online and Land-Based Play with Hybrid Expansion Strategy

PopOK Gaming is redefining the boundaries between digital and physical casino experiences, building a seamless bridge between online content and land-based gaming. Spearheaded by Head of Business Development Luiza Melikyan, the company has evolved from developing digital slots and crash games into launching physical slot machines and immersive live casino environments—initiatives that reflect a broader vision for hybrid gaming integration.

The company first established itself in the iGaming space five years ago, offering a robust selection of slots, instant wins, crash games, and, more recently, live casino products. Now, PopOK is taking a major step forward by bringing its most successful online titles into the land-based arena.

According to Melikyan, this move felt like a logical progression for the company. “We decided to bring our online content to the physical land-based machine,” she explained. “Our most successful titles are now being integrated into brand new slot cabinets for casinos.”

These new machines were officially revealed at ICE earlier this year, marking a milestone for PopOK. Casino operators with both online and physical platforms are particularly enthusiastic, as the familiar titles help create continuity and brand recognition across both channels.

Rather than viewing land-based operations as an alternative or competitor to online gaming, PopOK aims to create synergy between the two. “We want to create a world where online and land-based don’t compete but complement each other,” said Melikyan.

By replicating their popular titles across both formats, the company ensures players experience consistency regardless of where they choose to play. This dual-format strategy not only strengthens brand loyalty but also enables PopOK to serve different regional preferences more effectively.

PopOK Gaming’s global ambitions are grounded in a carefully localized approach. The company adapts its game offerings to align with the tastes and regulatory frameworks of different markets, including Asia, Europe, and Latin America.

“We are preparing for each expo with the content suited to that region. In Asia, in LatAm, we’re putting our most popular games forward,” Melikyan stated.

PopOK is already collaborating with major partners across Asia and is currently navigating licensing and certification procedures in various territories. These steps demonstrate the company’s commitment to regulatory compliance and its focus on expanding in culturally resonant ways.

In February 2025, PopOK launched one of its most visually distinctive projects yet: the Poly Live Casino Studio, a live dealer environment infused with the bold artistic flair of street artist Alec Monopoly. The studio introduces a creative energy rarely seen in traditional live casino formats, making games feel more like high-end art installations.

The space features Poly Blackjack and Poly Roulette, both designed with Monopoly’s iconic graffiti style. Poly Blackjack preserves the classic game mechanics but incorporates vivid visuals and high-definition streaming to deliver a polished, contemporary feel. Meanwhile, Poly Roulette presents traditional gameplay in a collector’s edition atmosphere, combining dynamic graphics with immersive interaction.

Everything within the studio, from its decor to game interfaces, showcases Monopoly’s signature aesthetic, transforming the space into an art-driven gaming experience.

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As part of the BetConstruct family, PopOK Gaming enjoys strong technical infrastructure and expansive market access. This support helps the company scale across multiple verticals, from digital formats to physical installations.

“We are trying to do our best to be BetConstruct’s best provider,” Melikyan noted, emphasizing the brand’s aspirations to lead both the online and offline segments of the gaming industry.

Melikyan’s own journey—from joining the company as a sales manager to now heading its business development—mirrors PopOK’s broader trajectory. “I love iGaming,” she shared, reflecting the passion that fuels both her professional growth and the company’s drive for innovation.

Source:

, sigma.world, June 24, 2025.