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OnAir Entertainment Prepares Major Reveal at SBC Summit 2025

Posted on September 3, 2025 | 7:31 am
OnAir-Entertainment-heading-to-SBC-Summit-2025

Lisbon is once again ready to welcome one of the gaming industry’s most anticipated gatherings: the SBC Summit 2025. Building on the momentum of last year’s highly praised edition, organizers are projecting the largest event yet. Visitor numbers and overall venue space are expected to increase by 20%, with the exhibition expanding across a vast 135,000 square meters.

The summit has rapidly become a truly international meeting point for the sector. In 2024, participants arrived from 134 countries, underlining its global significance. The upcoming edition aims to strengthen that reputation, with industry-specific zones, targeted sub-summits, and eight dedicated stages that will feature influential voices from across the world of gaming. Alongside panel discussions and product showcases, networking will remain a cornerstone of the experience, culminating in the INFINITY Lisbon celebration at the MEO Arena.

The three-day event will be held at the Feira Internacional de Lisboa (FIL), a premier exhibition complex located in the Parque das Nações district. The venue, which spans 100,000 square meters, is designed to host large-scale global events and includes multiple halls and modern amenities. The neighboring MEO Arena, renowned for concerts and international entertainment, will complement the summit space and serve as the venue for its closing celebration.

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OnAir Entertainment’s Rapid Rise in Live Casino

OnAir Entertainment may be a relatively new entrant in the live gaming arena, but the company has quickly carved out a prominent position in the sector. Founded in January 2021, it wasted little time in launching its first product, Live Blackjack, later that same year. Since then, the firm has expanded aggressively, developing a portfolio of 15 live casino titles such as Live Roulette, Eclipse Blackjack, and Auto Roulette.

This growth has been fueled by heavy investment in production capacity. In 2023, the company unveiled a live casino studio in Spain featuring several roulette variations, including the inventive Nexus Roulette. The same year, OnAir celebrated the opening of its flagship Tbilisi studio in Georgia. Spanning four floors, this site is equipped with 130 tables and staffed by around 1,700 employees. Combined with its other facilities, OnAir now supports 220 live casino tables across its global operations.

Despite its rapid early rise, the company has been relatively quiet over the past year, with no new game releases or major announcements since last year’s SBC Summit. Its decision to spotlight a new development at the 2025 event suggests a shift in momentum and perhaps the start of a new chapter in its growth story.

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Big Reveal Planned for SBC Summit 2025

This year, OnAir Entertainment will once again have a strong presence in Lisbon, hosted at the Games Global stand (B572). Attendees will be able to meet Senior Partnerships Managers Joy Van Overmeire and Mark Edwards during the exhibition.

The company has hinted at a headline reveal: “a bold twist on a casino classic with a legendary jackpot.” While details remain under wraps, the announcement signals a potential turning point for OnAir after a year without updates. With the SBC Summit serving as a platform for some of the biggest innovations in gaming, the reveal is set to attract significant attention.

For both OnAir Entertainment and the broader gaming industry, the SBC Summit 2025 represents an opportunity not just to network and showcase products, but also to define the direction of the sector in the year ahead. As Lisbon prepares to welcome thousands of industry professionals from across the globe, OnAir’s upcoming unveiling promises to be one of the event’s standout moments.

Source:

, linkedin.com, September 1, 2025.

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