Martina Muscat Appointed as Swintt’s New Marketing Leader

Swintt, the innovative software provider recognized for its creative approach to game development and strong player engagement strategies, has officially named Martina Muscat as its new marketing manager.

With more than six years at Play’n GO, where she served as online marketing coordinator, followed by a recent tenure as marketing specialist at IGT, Muscat brings a wealth of experience and insight into the iGaming landscape. Her appointment marks a strategic step for Swintt as it aims to further unify its communications and strengthen the connection between its brand identity and global player community.

In her new role, Muscat will oversee the alignment of Swintt’s marketing messages across multiple channels, ensuring that each product launch tells a compelling story that resonates internationally. She will also be responsible for maintaining consistency across all brand communications as the company continues to expand its presence in regulated markets.

Given Swintt’s existing catalog—which includes SwinttPremium, SwinttSelect, and Elysium Studios – Driven by Swintt titles—Muscat will have an extensive foundation of successful releases to draw inspiration from. Her focus will be on amplifying the company’s message through cohesive storytelling and strategic marketing initiatives.

Sharing her enthusiasm about joining the team, Muscat commented:

“I’m really excited to be joining Swintt as the new marketing manager at what is an incredibly important time for the brand. With players these days wanting experiences, trust and something that feels tailored to them, I believe Swintt’s mix of in-house creativity and partnerships has put us in a great position to meet their demands.

“With a clear focus on regulated markets and a commitment to doing things the right way, Swintt’s huge portfolio of content means there’s so much variety and creativity to work with – and for someone like me, that’s marketing gold. Couple that with a great company culture that’s both ambitious and collaborative and it’s the exact type of environment where I can do my best work.”

David Mann, CEO at Swintt, welcomed the appointment, emphasizing the value Muscat’s expertise brings to the company’s ongoing growth strategy.

“We’re delighted to welcome Martina to the Swintt team and believe her considerable experience in marketing will help us create an even more engaging and consistent brand persona as we continue to launch new games going forward.

“One of the things that really struck me about Martina was her passion and enthusiasm for the role. She recognises that with new markets opening, rising player expectations and ever-evolving regulations, the pace of change in our industry is relentless – but rather than being put off by the challenges, she sees the opportunities and is already thinking about how Swintt can capitalise.”

In addition to the leadership announcement, Swintt recently strengthened its European presence through a new collaboration with NOVOLINE.DE, one of Germany’s most recognized online casino platforms. This integration introduces 63 SwinttPremium titles to NOVOLINE.DE’s extensive library of over 650 slot games, offering German players access to fan-favorite releases like Seven Seven Pots and Pearls, Xtra Win X, and Aqua Lord.

The partnership reinforces Swintt’s appeal in the regulated German market, where its blend of nostalgic fruit-themed visuals and modern gameplay mechanics has already found strong resonance among players.

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Swintt has continued to achieve notable milestones throughout 2025. The company secured ISO 27001:2022 certification, affirming its dedication to robust data security and regulatory compliance across all its operations.

Moreover, Swintt earned top honors at the 2025 EGR B2B Awards, where it was named Live Casino Supplier of the Year. This accolade celebrated the company’s SwinttLive offering, which features both timeless classics like roulette and baccarat as well as innovative titles such as Tiger Bonus Baccarat.

With Muscat joining the leadership team and recent achievements underscoring its growing influence, Swintt appears well-positioned to continue expanding its brand presence and delivering standout experiences to players worldwide.

Source:

, igamingbusiness.com, October 8, 2025.