Live88 Appoints Simon Field as Managing Director to Drive Global Growth

Live88, a rising force in live casino entertainment, has announced the appointment of Simon Field as its new managing director, underscoring the company’s push to expand internationally. The move adds another experienced leader to Yolo Group’s portfolio of gaming businesses and highlights Live88’s ambitions to redefine the live casino sector.

Field steps into his new role after serving as director of live casino strategy and development at Bally’s Interactive, where he led the launch of a live dealer studio in Rhode Island. With close to ten years of senior management experience in the industry, he has also held prominent roles at OnAir Entertainment as chief commercial officer, at NetEnt as head of commercial and business control, and at Evolution Gaming as commercial and business controller.

The company’s leadership has welcomed the appointment as a milestone in its evolution. Lara Falzon, CEO of Yolo’s B2B brands, commented: “Welcoming Simon is a significant milestone for Live88 as we continue to reinvent the live casino space. His deep expertise in scaling global operations and his reputation for delivering record results make him the ideal leader to guide Live88 through its next phase.

“Live88 is all about elevating the live casino experience and with Simon at the helm, we will continue to push the boundaries and exceed the expectations of our partners and players.”

Field’s professional journey reflects extensive expertise in building and scaling live casino offerings across multiple global operators. His leadership at Bally’s Interactive, particularly in spearheading the Rhode Island live studio launch, demonstrated his ability to deliver complex projects at scale.

That track record aligns closely with Live88’s current trajectory. Since its official launch in 2024, the company has quickly gained recognition through premium game releases, strategic global partnerships, and industry accolades, including a “Rising Star” award. Field’s arrival comes at a time when the brand is accelerating its growth path and establishing itself as an innovator in the sector.

Speaking about his new position, Simon Field said: “Live casino is most successful when it is bold, entertaining and high quality. Live88 has quickly established itself as a disruptor, with a clear vision for redefining the vertical.

“I’m delighted to join such a hard-working and creative team as we work towards a shared goal of delivering a new standard in premium live casino entertainment.”

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Live88 operates under licenses from the Malta Gaming Authority and the Isle of Man Gambling Supervision Commission, ensuring secure and regulated offerings for operators worldwide. The company’s platform emphasizes flexibility and innovation, allowing partners to deliver immersive branded environments using its Green Screen technology.

The system supports a wide range of bet sizes to appeal to both casual and high-roller players, while multilingual dealers provide accessibility to diverse markets. API integration enables smooth deployment for operators, helping them tailor the experience to their own brand identities while maintaining scalability across global markets.

The leadership change also builds on recent appointments across Yolo Group. Earlier this year, Lara Falzon became CEO of Yolo’s B2B brands, followed by Stephanie Eddy as CRO of Yolo Entertainment, and Will Fyler as managing director of Odds88, Yolo’s sports aggregation platform. Together, these moves underscore a broader strategy to strengthen the group’s B2B and entertainment offerings.

By combining Field’s expertise with its own innovative technologies and international reach, Live88 aims to push further into regulated markets and reinforce its reputation as a leading provider of live casino content.

Source:

““, live88.io, September 12, 2025.