Lara Falzon Takes Helm of Yolo Group’s B2B Division Amid Expansion Push

Yolo Group has named seasoned industry executive Lara Falzon as the new Chief Executive Officer for its portfolio of B2B brands, a strategic leadership change that reflects the company’s intent to scale its presence globally.

Falzon’s appointment marks the second high-level addition to the company’s leadership in 2025. It follows the earlier onboarding of Jean Claude Magri, who took on the role of Chief Financial Officer in January. With over ten years of senior management experience at prominent gaming firms such as AvatarUX, Bragg, Red Tiger Gaming, NetEnt, and Evoke, Falzon brings a robust track record in delivering growth and operational excellence across the iGaming industry.

Her leadership arrives at a time when Yolo Group is focused on enhancing its B2B offerings, which include established platforms like Hub88, the aggregation solution; Live88, the company’s flagship live casino brand; along with Odds88 and OneTouch. These entities form the backbone of Yolo’s B2B ecosystem, which is seeing heightened investment in innovation, scalability, and strategic partnerships across online casino and sports betting sectors.

Commenting on the leadership transition, Jose Micallef, CEO of Yolo Group Middle East, praised Falzon’s proven capability: “Lara brings exceptional industry insight gained over many years, along with a track record of delivering impressive results. I am delighted to hand over the baton to such a strong leader. Lara’s leadership is exactly what is needed for Yolo Group’s continued successful expansion and will ensure the delivery of next-generation solutions that fuel the success of our partners.”

Falzon herself shared her excitement about joining the company during what she described as a transformative period. “I’m thrilled to join Yolo Group during one of the most exciting periods in the company’s history. As proven by its success so far this year, there is enormous potential for innovation, strengthening partnerships and scaling across global markets. I look forward to working alongside Yolo’s exceptionally talented team to achieve our shared goals.”

A major pillar under Falzon’s leadership will be Live88, Yolo’s live casino brand launched in May 2024. Live88 aims to reimagine the live gaming experience with fully customizable tables and cutting-edge technology, supported by regulatory licenses from both the Malta Gaming Authority and the Isle of Man Gambling Supervision Commission.

The platform offers operators a variety of tailored live gaming tables. With Green Screen integration, Live88 enables branding flexibility and delivers immersive visuals through animated and adaptive backgrounds. The platform is also engineered to accommodate a wide range of bet sizes, appealing to everyone from casual players to VIP clientele.

Live88 is equally focused on enhancing the social aspects of live casino entertainment. By incorporating features that encourage player interaction, it boosts both engagement and customer retention, allowing operators to cultivate a more connected community of users.

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The brand’s innovative streak is showcased in its latest offering, Royal Riches Roulette, which adds a novel bonus mechanic to the traditional roulette format. The game introduces four randomly placed multipliers among the 37 standard numbers, each offering potential winnings up to 1,000x. As players collect keys, they can unlock a bonus round that conceals up to 500x multipliers beneath symbolic relics.

Players interact with themed icons—such as scrolls, scepters, and swords—to reveal substantial multiplier bonuses, creating a gameplay experience that blends visual richness with high win potential. The average wager placed during gameplay dictates the base amount used when applying the multiplier revealed in the bonus round.

In addition to Royal Riches Roulette, Live88’s game roster includes a comprehensive selection of live classics like Blackjack, Baccarat, Teen Patti, Dragon Tiger, Andar Bahar, and standard Roulette. These titles are now accessible through Yolo’s Hub88 platform, making them available to a growing network of global operators.

Another recent addition to the suite is Triton Multiplier Roulette, a title that melds classic gameplay with a deep-sea theme. Players can enjoy a visually captivating underwater setting while benefiting from between two to four multipliers on straight-up bets each round, heightening both the excitement and the winning potential.

Source:

, live88.io, July 11, 2025.