John-Paul Rowland Joins ICONIC21 as Senior Business Development Manager

ICONIC21 has welcomed John-Paul Rowland as its new Senior Business Development Manager, signaling a strategic move to bolster its growth and commercial outreach in the iGaming space. The company emphasized Rowland’s “sharp commercial instinct” and dynamic approach, aligning perfectly with ICONIC21’s mission to prioritize long-term value and strong client relationships over quick wins.

More than just a traditional business development position, the role at ICONIC21 demands a deep understanding of evolving markets and the importance of cultivating partnerships that drive sustainable expansion. “Business development for us has never been just about deals—it’s about the people behind them, the markets we move through, and the long-term wins we build together,” the company noted in its official announcement.

In a bold step toward enhancing player experience and brand integration, ICONIC21 recently announced a collaboration with SpinQuest to roll out a fully customized live casino studio. This new venture reflects both partners’ ambitions to blend technical precision with immersive brand storytelling.

The state-of-the-art studio has been built with flexibility and user experience in mind. It prominently features dedicated Blackjack tables, crafted to align seamlessly with SpinQuest’s current live casino offerings. ICONIC21 is spearheading the technical development of the project, while SpinQuest ensures the studio remains faithful to its branding and audience appeal.

This partnership is anchored in three core objectives: flawless execution, strategic longevity, and authentic brand alignment. The companies have confirmed that more personalized content is on the way, signaling ongoing innovation and deep integration.

The SpinQuest partnership follows a string of inventive product launches from ICONIC21, including the recent debut of Gravity Plinko. The game reimagines the traditional Plinko format by adding a layer of strategy through the introduction of the “Gravity Ball”—a unique feature activated when the ball lands in a Bonus Pocket, triggering a cascade of bonus balls, each capable of significantly amplifying player winnings.

With three selectable difficulty levels, players can customize their experience to suit their preferred level of risk and reward. This user-driven approach, coupled with innovative mechanics, has positioned Gravity Plinko as a standout title in ICONIC21’s growing portfolio.

ICONIC21’s creative momentum and rapid market growth have not gone unnoticed. The company has received five nominations at this year’s EGR B2B Awards in London. Categories include:

• Best Customer Service (Software and Network)
• Social Casino Supplier
• Live Casino Supplier
• Innovation in RNG Casino Software
• Casino Software Supplier (Under Five Years)

Of particular note is the nomination for Live Casino Supplier, a recognition largely attributed to the success of Gravity Blackjack. This innovative title has logged more than 34 million rounds played and attracted over 500,000 unique users. The game introduces a low-intervention multiplier mechanic, boosting player excitement while maintaining the integrity of classic Blackjack gameplay.

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Formerly operating as BETER Live, ICONIC21 has undergone a rebranding initiative to reflect its broader ambitions within the iGaming landscape. The transition to ICONIC21 represents a deliberate pivot toward becoming a diversified provider across multiple verticals, including social gaming, RNG casino software, and tailored live casino experiences.

The company’s renewed focus is rooted in building tech-forward, scalable solutions that not only meet industry standards but also anticipate the evolving demands of a global player base.

Source:

, linkedin.com, July 18, 2025.