Imagine Live Secures Prestigious SBC Awards Nomination

Imagine Live has earned a spot among the contenders for Live Casino Supplier of the Year at the upcoming SBC Awards 2025, a recognition that underscores its growing influence in the iGaming sector. The company, known for pushing the creative and technological boundaries of live casino entertainment, expressed pride in the acknowledgment.

“Recognition like this validates our approach: innovation isn’t about flashy features, it’s about creating experiences that genuinely improve how operators serve their players,” the company stated, adding thanks to those who have supported its mission to reimagine live casino gaming.

The twelfth edition of the SBC Awards will take place on Thursday, 18 September 2025 at Lisbon’s MEO Arena, aligning with the conclusion of the SBC Summit 2025. This year’s awards are shaping up to be the largest yet, with a record number of submissions spanning 37 categories covering payments, marketing, operations, and technology innovation.

Industry giants Pragmatic Play and Sportradar top the leaderboard with seven nominations each, while other high-profile companies such as Playtech, Bragg Gaming, Novibet, and Top Bet have also earned multiple nods. The competitive field highlights the industry’s rapid evolution and the increasing bar for excellence.

Imagine Live finds itself among an impressive roster in the Live Casino Supplier category, which also includes ICONIC21, Ezugi, SA Gaming, Winfinity Limited, Amber Studios, and Vivo Gaming.

Adding extra glamour to the ceremony, football icon Peter Schmeichel will return as co-host. The former Manchester United goalkeeper and UEFA European Championship winner is expected to bring the same charisma that made last year’s awards memorable.

Imagine Live’s shortlisting comes on the heels of a major expansion into Greece, part of its broader strategy to strengthen its presence in regulated European markets. The company recently partnered with Winmasters, a well-established operator in the Greek iGaming sector. This alliance marks a significant step toward deepening its influence in southern Europe while laying the groundwork for further market entries across the continent.

The Greek launch was accompanied by the introduction of Imagine Live’s flagship title, Roulette Rouge, during the iGB L!VE 2025 event in London on July 2–3. The showcase offered industry attendees a first-hand look at the game’s unique blend of theatrical presentation and engaging gameplay.

Top Roulette casinos

200% up to

€500

+ 100 Free Spins

Overall Rating

100

Visit Casino Read Review

400% up to

$4000

Overall Rating

97

Visit Casino Read Review

150% up to

$1500

Overall Rating

95

Visit Casino Read Review

Roulette Rouge is positioned as a “luxurious and high-energy experience”, blending high-end visual design with interactivity. The game’s setting, crafted within a purpose-built studio, features robotic camera movements and a cabaret-inspired backdrop to enhance the atmosphere. Professional hosts add to the immersive quality by delivering every spin with a mix of skill, showmanship, and charm.

With this nomination, Imagine Live is not only celebrating industry recognition but also reinforcing its commitment to delivering distinctive, operator-focused solutions. As the company prepares for the September awards night, its trajectory suggests that its ambitions in live casino innovation are far from slowing down.

Source:

, linkedin.com, August 9, 2025.