Imagine Live Expands Portfolio with Casino Hold’em Launch

Imagine Live has unveiled its latest addition to the live casino space with the launch of Casino Hold’em, a dynamic take on the widely popular Texas Hold’em poker variation. The new release aims to deliver the thrill of traditional poker in a live dealer setting, enhanced by an immersive studio that captures the energy of a bustling big-city night.

The game preserves the essence of Texas Hold’em while introducing new elements designed to elevate player engagement. “At Casino Hold’em, we bring the excitement of one of the most beloved poker variations—where the cards speak louder than Words!” the company said in its announcement.

Casino Hold’em is presented in a vibrant, neon-lit environment that Imagine Live describes as reminiscent of New York evenings, complete with atmospheric lighting and a sleek studio design. This setup, combined with experienced live dealers, is crafted to replicate the atmosphere of a luxury casino floor.

The company highlights several distinguishing features of Casino Hold’em that set it apart in the competitive iGaming landscape. Among them is dealer qualification, where the dealer must hold a pair of fours or higher to qualify. In cases where the dealer does not qualify, the Ante bet is pushed, and the Play bet is returned, ensuring fairness in outcomes.

Players can also opt for a Bonus bet, which runs independently of the main game. Even if the Play bet results in a loss, the Bonus bet remains active and can pay out if specific hand conditions are achieved.

Another enhancement is the use of multiple camera angles, allowing players to enjoy close-up views of both the dealers and the action on the table, enriching the overall immersive experience.

The polished studio, outfitted with neon lighting, underscores the game’s modern appeal. Combined with professional dealers, these features aim to provide operators with a compelling addition to their live casino portfolios while offering players a seamless blend of strategy, skill, and entertainment.

Casino Hold’em arrives on the heels of Imagine Live’s Football Duel, released just last month. That sports-themed live card game was developed to simulate the atmosphere of live football, integrating real-time commentary and up-to-date sports news. Football Duel also introduced side bets styled after sports wagering, creating fresh opportunities for engagement and revenue.

The company, already recognized for titles such as Lucky Wheelionaire, Dragon Fortune, Roulette Rouge, Robin The Fair, Dynamite Roulette, Blackjack, Dragon Tiger, and Baccarat, continues to expand its offerings in diverse directions to reach a broader player base.

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Imagine Live’s latest launch comes at a pivotal time. Earlier this week, the company was named a finalist for Live Casino Supplier of the Year at the SBC Awards 2025. The nomination underscores the brand’s growing reputation for innovation in a highly competitive sector.

Although a relatively recent entrant—making its debut at ICE London 2023 under the umbrella of parent company Digitain—Imagine Live has quickly gained momentum. Within just over a year, it has rolled out a mix of traditional casino titles and original live game shows, including Dynamite Roulette and Pirate Plunder, further diversifying its portfolio.

Digitain, headquartered in Yerevan, Armenia, has been a recognized name in online gaming technology since 1999. The company’s track record includes partnerships with established providers such as Evolution, Ezugi, Pragmatic Play, and Vivo Gaming. With Imagine Live, Digitain has taken a decisive step into producing its own live dealer content, signaling its intention to compete more directly in the rapidly expanding live casino market.

Source:

, linkedin.com, September 2, 2025.