Imagine Live Enters Greek Market Through Winmasters Partnership

Live gaming provider Imagine Live has officially expanded into Greece, marking another milestone in its strategic push across Europe. The company recently announced a significant partnership with Winmasters, a well-established iGaming operator in the Greek market. This collaboration not only solidifies Imagine Live’s footprint in southern Europe but also signals its intent to become a key player in regulated markets across the continent.

In a statement on LinkedIn, Imagine Live expressed enthusiasm about the deal, noting, “We are delighted to announce our strategic partnership with Winmasters, marking our official establishment in the Greek market. This deal represents yet another breakthrough in our European expansion.”

Winmasters brings to the table a strong local presence and a reputation for delivering premium gaming experiences—qualities that align well with Imagine Live’s emphasis on high-quality live entertainment. “Both Winmasters’ time-tested market presence and quality focus are perfect complements to our aim of delivering unrivaled live gaming experiences,” the company added.

The Winmasters partnership closely follows a major regulatory approval for Imagine Live. At the end of June, the company secured a Manufacturer’s Suitability License from the Hellenic Gaming Commission (HGC), officially authorizing it to provide live casino services within Greece’s tightly monitored gambling environment.

This license grants Imagine Live the legal framework required to operate in one of Europe’s more stringent regulatory jurisdictions. The company celebrated the achievement, stating: “Obtaining this license is more than a formal requirement—it demonstrates our readiness to operate legally and build trusted partnerships within the Greek market.”

Imagine Live also underscored the significance of adhering to regulatory standards, highlighting its commitment to responsible gaming practices and the delivery of premium content. In their announcement, the company thanked both its internal teams and business allies for helping to achieve this successful market launch.

To coincide with its Greek market launch, Imagine Live showcased its flagship live game, Roulette Rouge, during the iGB L!VE 2025 event held in London on July 2–3. The company used the opportunity to highlight what sets its new title apart from others in the live casino space.

Designed to be a fusion of glamour and interactivity, Roulette Rouge was introduced as a “luxurious and high-energy experience,” combining dynamic gameplay with rich theatrical visuals. Housed in a purpose-built studio featuring robotic camera movements and cabaret-themed design, the game aims to redefine user immersion. Sessions are hosted by trained professionals who bring charisma and energy to every spin.

Key gameplay features include:

• Unlimited Multipliers: Spins are enhanced by limitless multiplier boosts, offering substantial win potential.
• Bonus Rounds: Unique gameplay mechanics can unlock guaranteed 77x payouts or introduce crash-style cashout decisions.
• Progress Bar System: Players accumulate rewards through continuous play, unlocking higher-tier multipliers and benefits as they advance.
• Importantly, Roulette Rouge has been optimized for play across all devices, ensuring broad accessibility for both casual players and seasoned enthusiasts.

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The partnership with Winmasters, the acquisition of a critical regulatory license, and the unveiling of Roulette Rouge all form part of Imagine Live’s broader strategy to expand its footprint across Europe’s regulated markets. The company views its entry into Greece not just as an isolated move, but as part of a coordinated effort to establish itself in high-standard, compliance-driven jurisdictions.

As Imagine Live stated in its announcement, “This collaboration demonstrates our continued commitment to regulated market expansion while maintaining the premium standards our partners expect.”

Source:

, linkedin.com, July 22, 2025.