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Imagine Live Debuts New Feature as Global Footprint Rapidly Expands

Posted on July 16, 2025 | 7:18 am
Imagine-Live-introduces-Lobby-Mini-Preview

Imagine Live has unveiled a major enhancement to its live casino platform aimed at improving user experience and driving operator performance. The newly introduced Lobby Mini Preview is designed to let players explore new games without disengaging from their current sessions—an innovation that eliminates a long-standing friction point in the live casino experience.

With this feature, players can navigate the game lobby while their ongoing game remains active in a smaller window. This seamless functionality allows for uninterrupted betting and engagement, creating opportunities for increased cross-selling across multiple tables. Operators are likely to benefit from improved session continuity, greater simultaneous gameplay, and higher player retention.

According to Imagine Live, the feature addresses a fundamental challenge in the industry: maintaining momentum without forcing players to choose between game exploration and ongoing play. “No more missed bets. No more lost momentum,” the company announced in a recent post, emphasizing the value of keeping players immersed in the experience while giving them access to a broader range of options.

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Explosive Growth Propels Imagine Live to Industry Forefront

Alongside product innovation, Imagine Live has experienced staggering growth, with the company reporting an extraordinary 1,000% expansion over the past three years. What began in May 2022 as a modest setup with just seven tables located in a lower-level studio at its Yerevan headquarters has now evolved into a global operation.

Today, the company operates over 100 tables housed in flagship studios that collectively span more than 6,600 square meters across two countries. Backed by a team of over 1,000 employees, Imagine Live has transformed into a major player in the live casino arena, with further expansion on the horizon. The company plans to scale operations even further by the end of 2025, extending its footprint from Armenia to Romania and other strategic locations.

Reflecting on the company’s evolution, Imagine Live emphasized that each milestone contributes to its broader goal: “Every studio we construct, every solution we deploy, every challenge we undertake serves one mission: delivering live casino experiences that redefine industry standards.”

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Regulatory Milestone Secures Entry into Greek Market

As part of its European growth strategy, Imagine Live recently cleared a critical regulatory hurdle by securing a Manufacturer’s Suitability License from the Hellenic Gaming Commission (HGC). This license allows the company to legally offer its live casino solutions within Greece’s highly regulated gambling landscape.

The achievement was heralded not just as a regulatory necessity, but as a meaningful validation of the company’s credibility and commitment to compliance. “Obtaining this license is more than a formal requirement—it demonstrates our readiness to operate legally and build trusted partnerships within the Greek market,” Imagine Live stated at the time.

With Greece known for its stringent gaming standards, this approval significantly boosts the company’s presence and opens the door for further collaborations and player engagement in Southern Europe.

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Diversified Game Portfolio Reinforces Competitive Edge

Part of Imagine Live’s success can also be attributed to its diverse and imaginative content offerings. While the company continues to provide staple games like roulette, blackjack, and baccarat, it has distinguished itself through original live game shows that appeal to a broad audience.

Titles such as Dynamite Roulette, Pirate Plunder, and Robin The Fair exemplify Imagine Live’s commitment to delivering fresh and localized experiences. These games are designed to resonate with players across different markets, reinforcing the brand’s focus on customization and innovation.

This blend of traditional gaming formats with uniquely themed content underscores the company’s ambition to not just keep pace with industry trends but to set them.

Source:

, linkedin.com, July 15, 2025.

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