ICONIC21 Unveils a Luxury Studio Upgrade for Crash Live Ahead of ICE 2026

ICONIC21 has unveiled a complete transformation of Crash Live, giving one of its top-performing titles a high-end visual identity fit for prime-time entertainment. Since debuting in October 2024, Crash Live has been a standout performer, and its newly updated studio environment now reflects that success with a refined, big-budget look.

Inspired by the energy of a New York high-rise broadcast, the redesigned set features warm woods, textured brick, rich blue accents, and gold highlights. Two dynamic camera angles immerse players further into the action, enriching the interactive feel of every round.

Crash Live made history as the first crash-style game to introduce a dedicated presenter, merging the adrenaline of traditional crash mechanics with live-host energy. The presenter keeps the pace sharp, reacts to key moments, and amplifies competition through the leaderboard—turning every session into a shared, social experience.

The core objective remains the same: cash out at the best multiplier before the game crashes.

Edvardas Sadovskis, Chief Product Officer at ICONIC21, shared: “We were the first to bring a presenter-driven format to crash games, elevating suspense and creating a unique rhythm of play. Crash Live has become a signature title for us, and it deserved a premium modern refresh.

Its new luxury identity better reflects the game’s tone, and we invite operators and players to experience the upgrade. For operators that haven’t integrated it yet—Crash Live delivers performance quickly.”

The redesign marks another milestone for ICONIC21 as it continues expanding its capabilities across live games, slots, RNG content, promo tools, and dedicated studio solutions. Flexibility and rapid development remain two of the company’s strongest competitive advantages—both of which will be on display at ICE Barcelona 2026, where the team will welcome partners at Stand 1B10 in Hall 1 beginning January 19.

Earlier this month, ICONIC21 secured two nominations at the European iGaming Awards, appearing on the shortlist for Best Game Developer and Game of the Year for Gravity Blackjack. The recognition highlights the growing attention the studio’s Gravity series is attracting across global markets.

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Gravity Blackjack has been a defining release for ICONIC21, reaching over 500,000 unique players and generating more than 34 million rounds since launch. For a studio expanding its global footprint, these numbers represent a major achievement.

The game’s success stems from its careful balance of classic blackjack familiarity with a modern multiplier twist. The low-intervention multiplier system adds dynamic excitement without disrupting the traditional rules, making it appealing to both long-time blackjack fans and new players seeking fresh gameplay.

This formula has helped cement Gravity Blackjack as a central pillar of ICONIC21’s identity, reinforcing the studio’s reputation for pairing creative mechanics with stable, scalable live dealer technology.

Source:

, iconic-21.com, December 11, 2025.