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ICONIC21 Strengthens Market Reach via Aardvark Integration

Posted on July 23, 2025 | 6:26 am
ICONIC21-content-now-live-via-Aardvark-Technologies-aggregation-platform

iGaming content provider ICONIC21 has officially launched its suite of games on Aardvark Technologies’ aggregation platform, marking a pivotal expansion in the company’s distribution capabilities. This move allows ICONIC21 to extend the availability of its increasingly popular titles to operators and players across major markets, leveraging Aardvark’s robust infrastructure and compliance capabilities.

The successful integration opens the door for broader exposure to ICONIC21’s unique catalog, including recent standout releases across several gaming verticals. Among the headline offerings is Gravity Plinko, a first-person game that introduces an engaging dynamic to ICONIC21’s portfolio. The brand has also recently added slot titles such as Wild Gold Mine, and expanded its live casino lineup with products from the Gravity Series, as well as the recently launched Oasis VIP Blackjack. Another upcoming game, Knock Knock, has already begun generating buzz, though details remain under wraps for now.

By incorporating these games into Aardvark’s omni-channel solution, operators gain immediate access to a diverse array of entertainment experiences tailored to modern players’ preferences. The partnership enhances ICONIC21’s reach while enabling Aardvark to deliver additional value to its clients.

Alina Popa, Chief Commercial Officer at ICONIC21, highlighted the strategic importance of the collaboration: “Our content moves fast and we need partners that can keep pace. With Aardvark, we’ve found a team that gets it. Their market presence and flexibility are a great match for our ambition and we’re excited to see how this launch performs across their network.”

Echoing this sentiment, Aardvark Technologies’ Commercial Director Arijus Denisovas commented on the quality and demand for ICONIC21’s content: “ICONIC21 has built a serious presence. Their titles are in demand, and we’re proud to bring them into our aggregation portfolio. This launch strengthens our offering and gives our partners even more tools to attract and retain players.”

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A Strategic Pivot Underway

The integration comes at a time of accelerated momentum for ICONIC21, which recently announced the hiring of John-Paul Rowland as Senior Business Development Manager. His appointment signals a focused drive toward expanding commercial partnerships and reinforcing the company’s commitment to long-term value generation over short-term gains. Citing Rowland’s “sharp commercial instinct,” the company believes his leadership will further energize its strategic growth.

ICONIC21, previously known as BETER Live, has undergone a comprehensive rebranding to reflect its evolving role in the iGaming space. The transition represents a conscious shift from a singular live casino focus to a broader commitment across multiple verticals—including social gaming, RNG casino offerings, and fully customized live dealer experiences.

This rebranding underscores ICONIC21’s commitment to scalable, tech-forward content solutions designed to meet global demand while anticipating industry shifts. The company is actively positioning itself as a future-ready supplier capable of delivering across multiple content formats.

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Industry Recognition and Performance Metrics

ICONIC21’s creative trajectory has garnered significant industry attention, culminating in five nominations at this year’s EGR B2B Awards in London. Categories in which the company is shortlisted include:

  • Best Customer Service (Software and Network)
  • Social Casino Supplier
  • Live Casino Supplier
  • Innovation in RNG Casino Software
  • Casino Software Supplier (Under Five Years)

A standout in its nomination list is the recognition for Live Casino Supplier, a nod to the company’s flagship game Gravity Blackjack. The title has logged over 34 million rounds and attracted more than 500,000 unique players—a reflection of both its popularity and impact. The game’s unique low-intervention multiplier system enhances player engagement while preserving the core of traditional Blackjack gameplay.

Source:

, iconic-21.com, July 22, 2025.

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