ICONIC21 Recognized Among Top Live Casino Suppliers at SBC Awards

In a landmark moment for the emerging iGaming brand, ICONIC21 has secured a coveted spot on the shortlist for Live Casino Supplier of the Year at the upcoming SBC Awards 2025. This acknowledgment places the recently rebranded company alongside industry powerhouses like Evolution, Playtech, and Pragmatic Play—an impressive leap forward for a firm that launched its first slot game less than twelve months ago.

The nomination speaks volumes about ICONIC21’s accelerated growth and its strategic expansion beyond traditional live casino offerings. Formerly known as BETER Live, the company’s recent rebranding reflects a broader vision that now encompasses RNG products, customizable live dealer experiences, and social gaming innovations.

“But what truly hits home is this: we’ve also been shortlisted as a Live Casino Supplier. That puts us side by side with the biggest names in the business, and for us, that’s a big statement,” the company shared in a recent post.

Now in its twelfth edition, the SBC Awards is a cornerstone event in the global betting and gaming calendar. Set to unfold at Lisbon’s MEO Arena on Thursday, 18 September, the event coincides with the closing day of SBC Summit 2025. This year’s competition has reached new heights, drawing more entries than ever before across 37 unique categories that span payments, marketing, operations, and technology innovation.

Heavyweights such as Pragmatic Play and Sportradar lead the charge with seven nominations each. Other notable players receiving multiple nods include Playtech, Bragg Gaming, Novibet, and Top Bet, underscoring the depth and competitiveness of the field this year.

ICONIC21’s nomination in the Live Casino Supplier category sees them listed alongside other distinguished names such as Ezugi, SA Gaming, Winfinity Limited, Amber Studios, and Vivo Gaming, among others.

Adding star power to the evening, football legend Peter Schmeichel will return as co-host. The former Manchester United goalkeeper and UEFA European Championship winner is expected to bring his usual energy and charm to the awards stage, as he did during last year’s ceremony.

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ICONIC21’s inclusion on the shortlist reflects not just a strategic brand shift but also the tangible success of its flagship title, Gravity Blackjack. The game has seen remarkable traction, amassing over 34 million game rounds and engaging a user base of more than 500,000 unique players. Its standout feature—a low-intervention multiplier mechanic—has been praised for blending dynamic gameplay with the classic appeal of traditional blackjack.

This success hasn’t gone unnoticed by the wider industry. In addition to the SBC nomination, ICONIC21 was recognized with five nominations at the 2025 EGR B2B Awards in London, including another for Live Casino Supplier. These accolades reinforce the company’s reputation for combining innovation with scalability—two traits highly prized in the fast-evolving online gaming landscape.

ICONIC21 has built its brand on speed, innovation, and an eye toward the future. The firm’s leadership believes this latest shortlisting validates the standards they’ve upheld and the momentum they’ve cultivated in an increasingly competitive space. “It validates the pace we’ve kept, the standards we’ve set, and the mindset we’ve built the brand on,” the company stated.

Source:

, linkedin.com, August 6, 2025.