ICONIC21 and Soccerbet Partner to Expand Live Casino in Balkans

ICONIC21, a leading provider of iGaming content, has announced a new strategic collaboration with Soccerbet that will significantly boost its live casino presence across Southeastern Europe. The partnership enhances Soccerbet’s offerings with a suite of customized, high-quality live casino titles tailored for players in Serbia, Montenegro, and Bosnia & Herzegovina.

Under this agreement, Soccerbet users will gain access to ICONIC21’s growing library of live casino games, which now includes several exclusive, Soccerbet-branded tables. In Serbia, this expansion features dedicated Roulette and Gravity Roulette tables, as well as a personalized Blackjack table. These additions will integrate seamlessly with Soccerbet’s current platform and ICONIC21’s broader live casino portfolio, ensuring players across the region can enjoy an elevated, localized gaming experience.

The partnership highlights the shared goal of both companies to drive sustainable growth within regulated markets. By combining localized game design with scalable technology, ICONIC21 and Soccerbet aim to bring players a more authentic and engaging live casino environment. ICONIC21 will provide its network of live games, while Soccerbet will handle the integration process to deliver a cohesive, branded gaming experience to its audience.

This collaboration also demonstrates ICONIC21’s commitment to adapting its offerings to meet regional preferences. Through innovative design and tailored studio environments, the company continues to expand its footprint by partnering with top operators who value flexibility, performance, and personalization.

ICONIC21 has pursued similar strategies with other operators in recent months, including fully customized live casino setups for Modo Casino and SpinQuest. These collaborations combine local branding with distinctive live gaming options, further establishing ICONIC21 as a trusted supplier in emerging markets.

Alina Popa, Chief Commercial Officer at ICONIC21, emphasized the strength of the partnership, saying: “Soccerbet is a respected name in the region with a strong focus on delivering quality and authenticity to its players. Partnering with them allows us to showcase the flexibility of our product range and our ability to build branded environments that elevate the live experience. We look forward to seeing this partnership grow across all three markets.”

Marko Jovanovic, Head of Online Casino at Soccerbet, echoed this sentiment, adding: “Our collaboration with ICONIC21 represents an important step in elevating our live casino experience. Their ability to combine performance with personalized content fits perfectly with our vision for growth across Bosnia & Herzegovina, Montenegro, and Serbia. The addition of branded tables and custom live titles strengthens our position as a market leader in delivering premium entertainment to our players.”

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This alliance between ICONIC21 and Soccerbet underscores both companies’ dedication to advancing live gaming experiences in regulated markets. Through innovation, localized development, and a focus on quality, the partnership aims to set a new standard for regional live casino entertainment.

With its expanding portfolio of live titles and strategic partnerships, ICONIC21 continues to strengthen its presence across Europe, while Soccerbet reinforces its reputation as a trusted operator committed to offering exceptional, regionally relevant entertainment for its players.

Source:

, iconic-21.com, October 27, 2025.