GR8 Tech Taps Sarkis Basmajian to Steer MENA Market Expansion

As part of its continued efforts to strengthen its global reach, GR8 Tech has appointed Sarkis Basmajian as Regional Sales Director to oversee its growth across the Middle East and North Africa (MENA). This move reflects the company’s strategic commitment to tapping into one of the most dynamic and promising iGaming markets in the world.

With the MENA region experiencing rapid digital transformation and a growing appetite for online gaming, GR8 Tech’s decision to deepen its investment in the area marks a significant step in its global roadmap. The region has quickly become a prime focus for operators, driven by a demand for innovative and agile platforms that cater to local market nuances.

Bringing with him nearly ten years of experience in iGaming sales and account operations, Sarkis Basmajian joins GR8 Tech with a wealth of knowledge about regional market demands, especially in Tier-2 territories. In his new role, Basmajian is tasked with building strategic partnerships and delivering purpose-built solutions tailored to the unique requirements of MENA operators.

“What excites me most about joining GR8 Tech is the clarity of vision. We’re building the infrastructure for the next era of iGaming. MENA is evolving fast and operators here need more than localisation. They need strategy, speed and serious tech muscle. That’s exactly what we’re bringing to the table,” Basmajian shared.

His appointment follows a series of high-level leadership additions at GR8 Tech, such as Lusine Khudaverdyan taking the reins as Head of Casino Business and Edward Smyshliaiev assuming the role of Chief Technology Officer. These moves collectively aim to drive the company’s ambition of becoming a dominant player in various global markets.

GR8 Tech’s platform has been designed with adaptability at its core, offering features such as language localization, currency integration, and region-specific payment solutions. This flexibility has already made it a strong contender in diverse markets, from bandwidth-constrained African regions to the sports-driven audience of Latin America.

According to Yevhen Krazahan, Chief Strategy Officer at GR8 Tech, the appointment of Basmajian signals a turning point for the company’s MENA operations: “Our goal is simple: expand smart, launch fast and deliver heavyweight performance wherever we go. With Sarkis leading our regional efforts, we’re set to unlock our platform’s massive potential across the Middle East and North Africa.”

This region-specific approach sets GR8 Tech apart from legacy providers, many of whom struggle to meet the demands of rapidly changing digital environments. The company’s emphasis on strategic execution, speed to market, and scalable infrastructure positions it well to lead the ongoing evolution of the MENA iGaming landscape.

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Further strengthening its offering, GR8 Tech recently joined forces with CreedRoomz, a respected name in the live casino domain. The collaboration is aimed at enhancing user experience and extending global market reach by integrating CreedRoomz’s high-quality live dealer games into GR8 Tech’s platform.

CreedRoomz is known for its sophisticated table games—ranging from blackjack and baccarat to roulette—as well as its innovative game show-style offerings like Richie Wheel and Richie Fruits Roulette. With a reputation for immersive gameplay and superior production quality, these games are now readily accessible to GR8 Tech’s operator network through seamless platform integration.

This partnership not only expands GR8 Tech’s live casino portfolio but also offers operators a turnkey solution to boost customer retention and engagement in competitive markets.

Source:

, igamingbusiness.com, August 5, 2025.