Francisco Bravo Discusses LATAM iGaming Trends in Exclusive Interview with Timeless Tech

In a recent exclusive interview with Timeless Tech™, Francisco Bravo, the LATAM Sales Director at TVBET, opened up about the rapidly evolving iGaming market in Latin America. The interview delved into the key trends, player behaviors, and regulatory shifts impacting the region, providing valuable insights into the unique dynamics of LATAM’s growing iGaming landscape.

Bravo shared that LATAM stands out as a prime market for live casino content due to the region’s passion for betting and sports. Latin American players are known for their socially driven behaviors and love for competitive, fast-paced action. TVBET’s dynamic games, with their engaging pacing and familiar betting formats, have found a receptive audience in the region. Bravo emphasized that it’s not just about gambling but about creating an entertaining experience that blends the excitement of sports betting with live casino games.

Brazil is currently at the forefront of LATAM’s iGaming expansion. Bravo highlighted that Brazilian players are especially interested in high-RTP games and immersive live casino experiences. However, with the country’s new regulatory framework and the December 2024 licensing deadline fast approaching, operators must comply with stricter rules to capitalize on the market’s potential. The addition of esports betting and the growing emphasis on compliance are shaping Brazil into a more mature iGaming environment.

While Brazil leads the charge, other LATAM countries are also catching up. Argentina’s fragmented regulatory landscape presents challenges, with provincial laws varying across regions. Peru, on the other hand, has streamlined its gambling regulations, making it an attractive market for operators. Chile’s unregulated market generates significant revenue despite stalled legislative efforts to regulate online gambling, while Puerto Rico aligns more with U.S. standards, offering unique opportunities but requiring different strategies due to its regulatory framework.

Though fiat currencies continue to dominate live betting transactions in LATAM, there is a noticeable rise in cryptocurrency adoption. Bravo noted that countries like Argentina and Brazil are seeing increased interest in crypto-friendly platforms due to economic factors such as inflation and banking instability. Despite this, cryptocurrencies are still emerging, with fiat currencies and local payment methods remaining the primary transaction methods in the region.

TVBET’s Keno, WheelBet, and Lucky 6 are performing exceptionally well in LATAM. These games resonate with players due to their familiarity with traditional lottery and number-based games. Bravo attributed their success to a combination of fast-paced betting rounds, engaging visuals, and mobile-first designs, which are essential for LATAM’s high mobile penetration.

To better cater to the region, TVBET has localized its offerings by making games available in both Spanish and Portuguese. Bravo also highlighted the importance of adapting game themes and presentation styles to reflect local tastes. For instance,Fast Keno has been specifically designed with Brazilian players in mind, featuring vibrant visuals and quick-paced gameplay to match their fast-moving gaming culture.

The partnership with Timeless Tech™ has been instrumental in enhancing TVBET’s presence in LATAM. Bravo noted that Timeless Tech’s aggregation platform has significantly boosted TVBET’s distribution capabilities, allowing for smoother integrations and quicker market entry. The collaboration has also enabled TVBET to deliver more localized content, ensuring that games resonate with players across the region.

Looking ahead, Bravo predicts continued growth in LATAM’s live games segment, fueled by mobile-first player behavior and rising trust in licensed platforms. Interactive formats like live Keno, roulette, and game shows are expected to thrive, particularly in markets like Brazil and Peru. TVBET is preparing to capitalize on these trends by delivering localized, fast-paced live content that aligns with the region’s preferences.

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While TVBET is not launching new games in the short term, Bravo emphasized that the company is focused on enhancing and refining its existing game portfolio. TVBET is also expanding into other verticals, including new roulette and casino game options, all accessible via the TVBET API. As LATAM continues to be a key growth area, TVBET’s strategy remains centered on deep localization and strong regional integrations.

Source:
, June 2025