FashionTV Gaming and BetMGM Launch Luxury Casino Titles

FashionTV Gaming Group has entered into a new partnership with BetMGM to introduce a collection of FashionTV-branded online casino games for players in North America. The collaboration brings FashionTV’s established luxury identity into BetMGM’s digital casino platforms, with the initial rollout focused on table games available exclusively through BetMGM Casino and Borgata Online Casino.

The partnership combines FashionTV’s global presence in luxury lifestyle media with BetMGM’s position as a major sports betting and iGaming operator in the United States. Through this agreement, players gain access to casino titles designed to reflect FashionTV’s visual style and brand recognition, while operating within BetMGM’s existing online gaming ecosystem.

FashionTV Blackjack and FashionTV Roulette are the first titles introduced under the agreement. These games are currently available to players in Michigan, New Jersey, and Pennsylvania, with plans to extend availability to additional jurisdictions where BetMGM Casino operates. Further FashionTV-branded titles are scheduled for release throughout 2026.

The newly launched table games aim to deliver a visually polished casino experience that integrates FashionTV’s luxury-focused aesthetic into traditional online gameplay. The games combine standard casino mechanics with design elements intended to reflect the brand’s association with fashion, travel, and high-society entertainment.

FashionTV Gaming Group described the partnership as a continuation of its efforts to expand luxury-branded gaming content within regulated markets. FashionTV itself is broadcast in more than 200 countries and reaches billions of viewers worldwide through television, digital platforms, and social media channels. The brand has long positioned itself as a global reference point for luxury lifestyle content, which now extends into online casino environments through this collaboration.

Moshe Cohen, Founder and President of FashionTV Gaming Group, said, “We are proud to bring FashionTV’s luxury lifestyle universe to the heart of online gaming in North America. BetMGM’s leadership and scale make them the perfect partner to transform our vision into a North American success story.”

For BetMGM, the agreement adds another branded content partnership to its online casino portfolio, which already includes thousands of titles across multiple U.S. jurisdictions. BetMGM’s online casino features more than 5,400 games and operates one of the largest state-by-state exclusive progressive jackpot networks in North America.

Oliver Bartlett, Vice President of Gaming at BetMGM, highlighted the strategic importance of brand-driven gaming experiences. “At BetMGM, we have redefined what it means to deliver entertainment in iGaming. By introducing iconic TV and movie titles to iGaming and now partnering with FashionTV Gaming Group, we’re creating experiences that go beyond gameplay and connect players to the brands they love,” Bartlett said.

BetMGM’s progressive jackpot network includes more than 25 titles, such as MGM Grand Millions, Bison Fury, and 15 Lanterns. Players using BetMGM Casino can also earn BetMGM Rewards Points and Tier Credits, which can be redeemed for digital bonuses, MGM Rewards Points, or Marriott Bonvoy Points.

As BetMGM continues to expand its online casino offerings and enter new markets, the company has maintained a focus on responsible gaming. The operator provides customers with access to responsible gambling resources, including GameSense, an educational program developed and licensed to MGM Resorts by the British Columbia Lottery Corporation.

GameSense is integrated across BetMGM’s mobile and desktop platforms, offering players information and tools designed to support informed gaming decisions. These resources complement BetMGM’s existing responsible gambling features, which are intended to promote safe and controlled play across its digital products.

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The FashionTV Gaming Group and BetMGM collaboration reflects a broader trend within the iGaming industry toward branded content partnerships that leverage established media and lifestyle brands. By combining FashionTV’s luxury positioning with BetMGM’s digital infrastructure and market access, the partnership aims to attract players seeking experiences tied to recognizable global brands.

With additional FashionTV-branded titles planned for release over the coming year and expanded jurisdictional availability expected, the partnership positions both companies to strengthen their presence within the competitive North American online casino landscape while maintaining a focus on regulated markets and responsible gaming standards.

Source:

, fashiontvgg.com, January 6, 2026.