El Casino Unveils Sophisticated New Look in Brand Evolution

BETCORE is turning heads in the iGaming industry with the transformation of its sub-brand, El Casino. Known for its elegant live casino experiences, El Casino has undergone a complete brand overhaul that places style front and center. The redesign, as highlighted by BETCORE on LinkedIn, showcases a refined aesthetic aimed at enhancing the visual charm and allure of the platform. “Looking good? Absolutely!,” the company wrote, boldly declaring, “Because Style is the New Strategy.”

Originally launched in February 2024, El Casino is one of several offerings under the BETCORE umbrella. The parent brand, which was created by live gaming pioneer TVBET, was designed to unify multiple gaming segments through one cohesive ecosystem. BETCORE’s strategic foundation lies in its consolidated API infrastructure, allowing partners streamlined integration and delivering a seamless experience for players.

BETCORE’s approach revolves around a robust portfolio that caters to different niches within the gaming world. TVBET leads in the live dealer space, offering continuous, engaging experiences for a global audience. Fastsport targets fans of high-speed sports content, while El Casino brings a new spin to traditional table games, with innovations such as Roulette x500. Meanwhile, Bet on Games expands into a diverse mix of gaming formats, including crash games, scratch cards, lotteries, and slots.

By unifying these segments under a single technical framework, BETCORE ensures operational ease for its partners while consistently maintaining high-quality content for end users. This centralization not only simplifies integration but also reinforces the brand’s commitment to delivering engaging and high-value gaming experiences across all verticals.

With the recent visual revamp of El Casino, speculation is growing that the brand might soon expand its game offerings beyond its current Roulette version, further strengthening its position in the live casino space.

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BETCORE’s innovative approach has not gone unnoticed. The company recently earned top honors at the 2025 MiGEA Awards, clinching the title of Best Innovative Product Company of the Year. This accolade stands as a major milestone in the company’s trajectory and reaffirms its role as a transformative force in the iGaming space.

In its official response to the award, BETCORE stated, “This award is a powerful recognition of our commitment to innovation, the unique products we bring to the iGaming market, and the incredible efforts of our entire team.” The company extended its gratitude to both the MiGEA jury and its internal team, emphasizing the collaborative spirit that drives its success.

This industry recognition further highlights BETCORE’s dedication to pioneering technology-driven gaming experiences that push boundaries and redefine player expectations.

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Building on its MiGEA success, BETCORE continues to draw industry attention. The company has been named a finalist in four major categories at the SBC Europe Awards 2025, further cementing its reputation as an up-and-coming powerhouse in the European market.

The nominated categories include:

• Live Betting Product
• Rising Star in Casino (Supplier)
• Rising Star in Sports Betting (Supplier)
• Game Aggregator of the Year

Each nomination underscores a different strength in BETCORE’s broad offering—from sophisticated backend systems to captivating front-end interfaces. These recognitions also highlight the brand’s growing footprint across multiple verticals, particularly in real-time betting and aggregation services.

As BETCORE continues to gain momentum, these awards and rebranding efforts mark a defining period in its evolution. With a renewed visual identity, a dynamic product lineup, and growing recognition from leading industry institutions, BETCORE is firmly establishing itself as a major player in the next wave of iGaming innovation.

Source:

, linkedin.com, July 22, 2025.