CreedRoomz Expands in Europe Through Strategic Betano Partnership

CreedRoomz has entered into a landmark partnership with Betano, a Kaizen Gaming brand, to bring its expansive range of live casino games to one of the fastest-growing online betting platforms in Europe. The collaboration, which forms part of CreedRoomz’s ongoing European growth strategy, will see the company’s innovative portfolio added to Betano’s platform in the coming weeks.

The integration will introduce Betano players to CreedRoomz’s portfolio of interactive live casino experiences, featuring popular classics like blackjack, baccarat, and roulette, as well as distinctive titles such as Richie Wheel and Richie Fruits Roulette. By partnering with Betano, CreedRoomz aims to strengthen its footprint across regulated European markets while enhancing its visibility among a broad and active player base.

The partnership is already in progress, with the integration phase expected to be completed soon. Once live, Betano customers will gain seamless access to CreedRoomz’s premium gaming suite through the operator’s established online platform.

This partnership holds significance for both brands. For CreedRoomz, it represents an opportunity to expand through one of the most recognized names in global iGaming. For Betano, it enhances the diversity and quality of its live casino portfolio, reinforcing its commitment to delivering high-caliber entertainment to users.

“We are incredibly excited to share our new collaboration with Betano,” said the Head of Live Casino at CreedRoomz. “Partnering with a brand of Betano’s calibre is a testament to the quality and appeal of our live casino offering. This collaboration is a key step in our continued European expansion, and we are particularly excited to enhance our footprint in key markets, especially Denmark. We share a common vision for delivering exceptional and entertaining experiences to players, and we are confident that our games will resonate strongly with the Betano audience.”

CreedRoomz’s agreement with Betano follows a period of notable industry recognition and product innovation. The company was recently shortlisted in two categories at the SBC Awards 2025—Live Casino Supplier of the Year and Employer of the Year—highlighting its excellence in both technological innovation and workplace culture.

The brand has also unveiled Cashout Blackjack, a next-generation evolution of its flagship Live Blackjack game. This title introduces a groundbreaking mechanic called Side Bet Gamble, allowing players to either secure their side bet winnings or risk them for a chance to double their reward. This addition injects a new level of suspense and engagement into traditional gameplay.

The release also comes with interface improvements, optimized cross-device performance, recalibrated side bet payouts, and an auto-stand function for certain hands—enhancements designed to refine the player experience. These developments demonstrate CreedRoomz’s focus on blending inventive gameplay with user-friendly design, reinforcing its status as a frontrunner in live casino innovation.

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The CreedRoomz partnership adds to a string of strategic moves by Betano in recent months. In August, Betano became the lead sponsor of Flamengo, and the following month, it joined forces with Konami to introduce casino slots in Brazil. Betano has also been making headlines with its sports data insights, including predictions on UEFA Champions League outcomes.

By integrating CreedRoomz’s cutting-edge live casino content, Betano continues to position itself as a destination for players seeking diverse, high-quality gaming entertainment.

For CreedRoomz, the deal marks its first major collaboration since partnering with Betfair in late 2023 and underscores its intent to expand across key international markets through premium partnerships that align with its long-term strategic goals.

Source:

, creedroomz.com, October 16, 2025.