During ICE Barcelona 2025, Amusnet’s Chief Commercial Officer, Irina Rusimova, outlined the company’s strategic vision for the coming year. With a solid foothold in the online, live, and land-based casino sectors, Amusnet is positioning itself for further growth by expanding into key regulated markets.
“In 2025, our strategic focus remains on expanding in key markets across Europe and Latin America,” said Rusimova, highlighting the company’s commitment to strengthening its presence in multiple jurisdictions. She emphasized the importance of local expertise, explaining that Amusnet’s teams in Greece, Spain, the Netherlands, Croatia, Malta, Belgium, Italy, Romania, Georgia, Serbia, and Latin America will play a crucial role in driving regional growth.
The company has already made significant strides in Latin America, particularly with its entry into Brazil’s newly regulated market. “We started the year strong with our successful launch in Brazil, certifying over 160 games and becoming one of the first providers in the newly regulated market,” Rusimova noted. Moving forward, Amusnet plans to build on this success by developing region-specific content and collaborating with local operators to tailor its offerings to player preferences.
Beyond market expansion, Amusnet is focused on strengthening its global partnerships. “We will continue reinforcing our relationships with international partners to ensure Amusnet’s games reach diverse audiences worldwide,” Rusimova added.
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