Amusnet Joins as Gold Sponsor for €1M Legends Charity Football Match

Amusnet has confirmed its role as a Gold Sponsor for the upcoming Legends Charity Game, an extraordinary football event scheduled for September 15 in Lisbon.

Spearheaded by Sport Global, the match is expected to unite some of the sport’s most celebrated icons in an ambitious effort to raise €1,000,000 for several humanitarian causes. The initiative will serve as the official curtain-raiser for the SBC Summit 2025, which runs from September 16 to 18 and is set to attract over 30,000 industry professionals from around the globe.

The match will feature a star-studded roster of both Portuguese and international legends, drawing a live crowd of 60,000 fans and an even larger worldwide audience via televised and online broadcasts. Confirmed participants include Kaka, Luís Figo, Gheorghe Hagi, Peter Schmeichel, Ricardo Quaresma, Ricardo Carvalho, Deco, Cafu, Javier Zanetti, Edwin van der Sar, and Henrik Larsson, among others.

Beyond the excitement of seeing football royalty take the field, the game’s mission is to channel the sport’s influence into tangible support for charitable organizations. Beneficiaries include the Red Cross Ukraine, Red Cross Portugal, Caritas Portugal, and International Alert, all operating under the umbrella of the Sport Global Charitable Foundation.

Peter Schmeichel, who will coach the World Legends team, underscored the event’s significance: “The Legends Charity Game is much more than just a game of football – it’s a powerful way to  and support for those who need it most. With everything going on in the world right now, this cause couldn’t be more important.”

Amusnet’s participation reflects its long-standing dedication to social responsibility, blending sports with high-level entertainment to make a meaningful contribution to society.

Ivo Georgiev, the company’s CEO, explained: “Amusnet’s mission goes beyond being leaders in our industry – it’s about creating lasting value for our partners, our communities, and society as a whole. The Legends Charity Game represents everything we believe in – unity, teamwork, and aligning business with initiatives that make a real difference in the world. As we approach Amusnet’s 10-year anniversary in 2026, this sponsorship reflects our deep commitment to winning together by making a positive difference in the world through sports, entertainment, and collaboration. We also wish to extend our sincere gratitude to Rasmus Sojmark, CEO and Founder of SBC & Sport Global, for our strong partnership – we are proud to stand together in supporting the realization of this vision.”

Rasmus Sojmark echoed the sentiment, noting the alignment between SBC’s mission and the charity match: “At SBC, we have always focused on creating experiences, not just numbers – it’s about making people feel something, creating memories, and bringing joy. The Legends Charity Game is a natural evolution of that mission. We’ve worked with Amusnet for years, and partnering with them on this initiative feels incredibly aligned as we share the belief that business can – and should – be a force for purpose and lasting impact.”

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The game, organized by Sport Global with backing from the Portuguese Football Federation, Sporting CP, and Benfica, will take place at either Estádio da Luz or Estádio José Alvalade, with the venue choice depending on UEFA scheduling. Whichever stadium is selected, the event will be broadcast internationally, ensuring global reach for both the spectacle and its cause.

All proceeds will go directly to the Sport Global Charitable Foundation’s designated charities. Operating as a restricted fund under the Prism the Gift Fund—a UK-registered charity (No. 1099682)—the foundation ensures that the match’s financial impact is maximized for humanitarian work.

By stepping forward as a Gold Sponsor, Amusnet not only lends financial support but also reinforces the message that business success and growth and positive societal impact can go hand in hand. As the Legends Charity Game sets the tone for SBC Summit 2025, the event stands as both a celebration of football history and a rallying point for global goodwill.

Source:

, amusnet.com, August 14, 2025.