GR8 Tech Strengthens African Presence with BongoBongo Sportsbook Partnership

GR8 Tech has taken another decisive step in its international growth strategy by joining forces with East African operator BongoBongo. The collaboration introduces the company’s cutting-edge Ultim8 Sportsbook platform to new audiences across Uganda, Zambia, Tanzania, and Kenya — a move that solidifies its commitment to Africa’s rapidly growing iGaming market.

Through this partnership, BongoBongo will implement GR8 Tech’s Ultim8 Sportsbook using both iFrame and API integration methods. This dual approach ensures the operator can retain full control over its player-facing interface while relying on GR8 Tech’s powerful backend systems for performance and scalability.

GR8 Tech’s prior ventures into African territories have already demonstrated measurable results. The company reported a 12% rise in conversion rates and a boost in player retention from 10% to 25%, signaling the tangible impact of its adaptable technology.

Randy Heyrowsky, CEO of BongoBongo, highlighted the significance of this collaboration, saying: “As we continue to grow across Africa and expand our local teams, having a high-performance sportsbook that complements our casino-first strategy is key. GR8 Tech gives us exactly that: the freedom to shape our frontend on top of a powerful, scalable engine. With the Ultim8 solution and API, we’re ready to raise the bar for our players.”

For GR8 Tech, the BongoBongo deal fits neatly into its broader expansion agenda across Africa. The continent’s fast-developing gaming ecosystem offers substantial opportunities, and GR8 Tech’s solutions are designed to adapt to diverse local requirements and user behaviors.

Yevhen Krazhan, Chief Sales Officer at GR8 Tech, emphasized this market-focused approach, noting: “Every market has its own demands, and success comes from listening closely and building accordingly. With Africa, we’ve proven that smart technical decisions drive long-term value. Now, with BongoBongo, we’re doubling down on that principle. They have bold plans and deep market insight, and we’re excited to support their next phase with tech that’s fast, flexible and built to scale with their vision.”

The BongoBongo partnership follows GR8 Tech’s recent series of strategic leadership appointments aimed at reinforcing its global presence. Earlier this year, Sarkis Basmajian was named Regional Sales Director for the Middle East and North Africa, while Lusine Khudaverdyan assumed the role of Head of Casino Business. These changes underscore GR8 Tech’s commitment to strengthening its leadership base and optimizing operations across different regions.

In addition to its sportsbook advancements, GR8 Tech has been expanding its casino ecosystem through a collaboration with CreedRoomz, a well-known provider of live casino games. The partnership is designed to enhance user experience and extend GR8 Tech’s global footprint by integrating CreedRoomz’s live dealer games directly into its platform.

CreedRoomz’s portfolio includes classic table games such as blackjack, roulette, and baccarat, alongside game show-inspired titles like Richie Wheel and Richie Fruits Roulette. Recognized for their immersive design and top-tier production quality, these games will now be seamlessly available to GR8 Tech’s network of operators through direct platform integration.

The alliance with CreedRoomz not only bolsters GR8 Tech’s live gaming catalog but also provides a turnkey engagement solution for operators seeking to improve customer retention and elevate player satisfaction in competitive markets.

Source:

, gamblinginsider.com, October 14, 2025.