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BetGames Strikes Balance Between Classic Appeal and Modern Innovation in Live Dealer Games

Posted on August 22, 2024 | 12:28 pm
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BetGames, a leader in providing content for the iGaming industry, continues to push the boundaries in live dealer games, maintaining a delicate equilibrium between honoring traditional table game elements and embracing technological advancements. In a recent interview with CasinoBeats, Ian Catchick, Chief Product and Business Development Officer at BetGames, shared insights into the company’s innovative approaches to evolving their game offerings.

Ian Catchick emphasized the importance of evolving the company’s game offerings to meet modern players’ needs while preserving the familiar aspects they trust. “Whether it’s integrating AI for personalized experiences or gradually introducing new features, our focus remains on creating engaging, user-friendly games that stand the test of time,” Catchick explained.

The challenge lies in maintaining the core elements that define classic table games while ensuring each game remains fresh and appealing through unique, innovative features. Catchick noted: “Everybody loves to see innovative new features, and it is important to balance these with the game that people know, trust and understand. When we design a table game, we always respect the game’s heritage and add features that we believe benefit the player.”

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Gradual Evolution Over Radical Change

Adopting a methodical approach to game development, BetGames believes in making incremental changes that players can easily adapt to. This strategy prevents alienation of players due to overly complex new mechanics. “Taking the player on a gradual evolution instead of wholesale changes in one go is often the best way to onboard and retain them by keeping things simple and easy to understand,” said Catchick.

The evolution of classic games to include new features is not only about enhancing player experience but also about opening up new avenues for player acquisition and revenue generation. Catchick elaborated on the strategic importance of evolved games in marketing: “Different player risk categories need to be catered for, so making the call to action and USP clear and understandable provides the space to target these specific player segments.”

Moreover, allowing players to engage with new products freely, focusing on simplicity and ease of play, empowers them to explore new gaming experiences autonomously.

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Future Trends in Table Games

Looking forward, Catchick predicts a continuation of trends towards quicker gameplay with bigger prizes and a risk-reward balance that appeals to a diverse player base. Community elements like chat functions will also play a significant role in enriching the gaming experience, even for those who merely observe.

“The future of table games looks promising, with AI and virtual reality playing increasingly significant roles in personalizing and enhancing the player experience,” Catchick projected. He anticipates that these technologies will allow for quicker, more cost-effective game development and more personalized gaming experiences, ultimately leading to a broader and more diversified game portfolio.

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BetGames' Global Reach and Innovations

Since its founding in 2012 and subsequent rebranding in 2022, BetGames has significantly expanded its global footprint, now partnering with over 200 operators worldwide. The company’s commitment to innovation is also evident in its refreshed Lotto Reloaded studio and a wide array of live casino games, enhancing player engagement across various platforms.

Headquartered in Vilnius, Lithuania, with an operational hub in Malta, BetGames continues to set industry standards in live dealer gaming, demonstrating a robust commitment to both innovation and tradition in the rapidly evolving iGaming landscape.

Source:

, casinobeats.com, August 21, 2024.

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