Playtech, a global leader in gambling technology, has extended its decade-long collaboration with Bar One Racing by signing a four-year, multi-product agreement. This partnership solidifies Playtech as the exclusive provider of Bar One Racing’s digital sportsbook and introduces Playtech’s casino and live casino offerings to customers across the UK and Ireland.
Bar One Racing recently completed a full modernization of its retail estate in Ireland, a move that has bolstered its standing in the competitive gambling market. The operator’s CEO, Barney O’Hare, praised the partnership’s potential, saying, “We are very pleased to extend further our important relationship with Playtech. With a full and recent upgrade and digitalization of our entire retail estate, we have installed brand-new sports terminals which form a key part of the future success of our company. We are very excited to also now bring the best digital sportsbook and casino product to our customers.”
Playtech’s expanded role in powering Bar One’s offerings underscores the increasing demand for digital experiences within the traditionally retail-focused betting industry. By combining cutting-edge technology with customer-centric solutions, the two companies are poised to drive significant growth in both digital and retail channels.
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