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Pinnacle Teams Up with EveryMatrix to Enhance Casino Platform with Advanced Technology

Posted on October 8, 2024 | 12:20 pm
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Global betting and gaming giant Pinnacle has officially enhanced its casino operations by partnering with EveryMatrix, utilizing its state-of-the-art CasinoEngine technology. This collaboration marks a significant step in Pinnacle’s efforts to expand its digital entertainment offerings by integrating advanced gaming solutions aimed at improving the player experience and growing its business.

EveryMatrix’s CasinoEngine serves as the core of Pinnacle’s revamped casino platform. Known for its vast library of more than 31,500 high-performing games, CasinoEngine offers a robust, flexible system that is designed to deliver an unparalleled digital entertainment experience. Pinnacle’s new casino front-end is now powered by this technology, setting the stage for future advancements in user experience.

This partnership is set to unfold in multiple phases, with the second phase focusing on integrating more tools from EveryMatrix, including BonusEngine and JackpotEngine. These tools are expected to provide Pinnacle with innovative gamification and bonusing features. By leveraging flexible jackpot customization and cutting-edge reward management systems, Pinnacle aims to enhance player engagement through advanced features that increase retention, acquisition, and reactivation of players.

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A New Era for Pinnacle's Casino

Founded in 1998, Pinnacle has long been recognized as a leader in the betting industry, particularly for its innovative sports betting models and its distinction as one of the first operators to offer esports betting. Known for offering the best odds and high betting limits, Pinnacle has built a strong reputation over the years. While its core strength has always been in sports and esports betting, the company is now setting its sights on transforming its casino vertical, fueled by EveryMatrix’s technology.

Nicole Kalcheva, Pinnacle’s Head of Casino, shared her excitement about the collaboration: “Sports and esports have consistently been our strongest play, but with our new partnership with EveryMatrix and the proven excellence their products and services continue to achieve, we know we can reach the same heights in casino, providing our players with the ultimate best-in-class experience across all verticals.”

Pinnacle’s ambition is to offer its players a premium experience across all platforms. This partnership will enable the operator to develop its casino sector to match the quality and success it has seen in its sportsbook and esports offerings. The company’s online casino also has an extensive offering of live dealer games from two of the world’s biggest suppliers: Evolution and Pragmatic Play.

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Record-Breaking Growth for EveryMatrix

EveryMatrix, already a leader in providing software, solutions, and services to the iGaming industry, has demonstrated its ability to drive significant growth for its operator partners. In 2023, EveryMatrix reported record Gross Gaming Revenue (GGR) for its clients, with the casino business unit alone generating €1.9 billion, marking an 83% year-on-year growth. The momentum continued into 2024, with Q2 seeing an 11th consecutive quarterly record, bringing in €658 million, a 53% increase compared to the previous year.

Stian Enger Pettersen, CEO of Casino at EveryMatrix, commented on the partnership: “To partner with a brand as well known and well respected as Pinnacle is a huge endorsement of our capabilities to significantly grow casino revenues for tier-1 operators across global regulated markets. The industry-beating numbers we continue to generate and records we continue to break for our customers speak for themselves, so we’re delighted that Pinnacle’s management team have placed their faith in us to drive forward their casino and take it to the next level.”

Source:

, everymatrix.com, October 3, 2024.

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