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PENN Entertainment and Authentic Gaming Debut Branded Live Casino Games in Michigan

Posted on August 30, 2024 | 1:36 pm
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In an exciting development for online gambling enthusiasts, PENN Entertainment, in collaboration with Authentic Gaming, has launched the first locally branded live dealer games in Michigan. This partnership marks a significant milestone as it brings bespoke Hollywood Casino at Greektown live dealer tables to Michigan’s online gambling scene.

The new lineup introduced under this partnership includes Hollywood Casino at Greektown branded blackjack tables, alongside the debut of a live-dealer version of LUCKY CAT BACCARAT. This game, originally crafted by Penn Game Studios (PGS), PENN’s in-house game development team, adds a unique twist to the classic baccarat experience.

Dana Jackel, VP Commercial & Managing Director, U.S. iGaming at Light & Wonder, expressed enthusiasm about the venture, stating: “This launch is very exciting for us. The integration of Hollywood Casino’s brand with our premium game features promises a highly engaging and enjoyable gaming experience across North America. We are eager to see the response from PENN Entertainment’s players to our enriched live dealer casino portfolio and anticipate great success in Michigan and beyond.”

Jason Birney, Vice President of Operations at PENN Interactive, also highlighted the strategic importance of this launch: “Partnering with Light & Wonder allows us to enhance our online casino offerings significantly in Michigan, creating vital links between our Greektown property and the Hollywood Casino brand.”

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Authentic Gaming: A Rapid Ascent in the iGaming World

Authentic Gaming, the force behind Light & Wonder Live, has experienced a meteoric rise since its inception in 2015. Initially a small team of three, the company expanded to over 30 specialists in under two years. Authentic Gaming has carved a niche by partnering with renowned land-based casinos worldwide, offering real-time access to their gaming floors, which enhances the authenticity and appeal of the online gambling experience.

Noteworthy partnerships include venues like St Vincent Resort & Casino in Italy and Royal Casino in Denmark. A notable collaboration with Foxwoods Resort Casino in North America allowed European players to experience a US casino floor remotely for the first time. In 2021, the acquisition by Scientific Games, which later rebranded as Light & Wonder, further expanded Authentic Gaming’s reach and capabilities.

Source:

, linkedin.com, August 27, 2024.

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