LeoVegas Joins EGBA to Advance European Gambling Standards

The European Gaming and Betting Association (EGBA) has welcomed LeoVegas Group as its newest member, a move aimed at enhancing cooperation within the European online gambling industry. LeoVegas, a leading operator with a strong foothold in the Nordic market, brings its extensive expertise to EGBA’s initiatives, including responsible gambling, regulatory compliance, and advertising standards.

The partnership comes at a critical juncture, with the European Commission considering legislation affecting the digital sector. By joining EGBA, LeoVegas not only reinforces its commitment to a well-regulated gambling industry but also bolsters EGBA’s influence in key European markets.

Carl Brincat, LeoVegas’ Director of Policy & Regulatory Affairs, expressed the company’s enthusiasm for the collaboration: “As a company committed to safer gambling and technological innovation, we look forward to contributing our expertise to EGBA’s important work. This partnership aligns perfectly with our vision of leading the way towards a sustainable and well-regulated gambling industry in Europe.”

LeoVegas will play an active role in EGBA’s working groups, focusing on critical areas such as responsible advertising, EU anti-money laundering compliance, and safer gambling measures. By doing so, the company aims to contribute to higher standards across the online gambling industry.

EGBA Secretary General Maarten Haijer highlighted the significance of LeoVegas joining the association: “As a leader in our industry and with strong Nordic market presence, LeoVegas Group brings valuable expertise to our association and will enhance our collective efforts to promote a well-regulated and sustainable gambling sector in Europe. We look forward to working closely with our new colleagues on our shared commitment to high industry standards.”

The partnership with EGBA aligns with LeoVegas’ ongoing efforts to strengthen its position in international markets. Earlier this year, the company acquired Tipico’s US sportsbook platform, a strategic step under its parent company, MGM Resorts International, to expand its proprietary sportsbook technology into new territories.

Additionally, LeoVegas extended its partnership with Playtech, integrating the platform’s technology into its operations in the Netherlands and other European markets. Moreover, the operator has deals in place with other top live casino suppliers such as OnAir Entertainment and Pragmatic Play.

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Known for its emphasis on player safety, LeoVegas has consistently prioritized responsible gambling practices. The company provides a range of tools, including deposit limits, self-exclusion options, and access to support organizations, to ensure player well-being.

LeoVegas’ approach to responsible gaming aligns with EGBA’s objectives, which include promoting best practices across the sector. By joining forces, both entities aim to foster a safer and more transparent gambling environment.

Source:

, leovegasgroup.com, December 17, 2024.