Study Finds Self-Exclusion & Limits Reduce Online Gaming by 20-30% in India

A new study conducted by AIIMS and IIT Delhi has highlighted the impact of responsible gaming tools, such as voluntary self-exclusion (VSE) and limit-setting, revealing that they reduce online gaming activity by 20-30%. As India’s gaming industry surpasses 500 million players, the research underscores the importance of player protection amid rapid market growth.

The study, titled Effectiveness of Self-Exclusion and Limit-Setting on Online Gaming Behaviour, analyzed data from 8,300 online gamers and found that players who voluntarily limit their gaming activity deposit less and play fewer hours daily.

Self-exclusion (VSE) enables users to block their access to gaming platforms either temporarily or permanently. The study found that players who opt for VSE displayed greater control over their gambling behavior, using it as a tool to regain balance before returning to gaming.

Meanwhile, limit-setting tools, which allow players to cap their spending and gaming time, helped users moderate their behavior without requiring a full break from gambling. Those who used these tools managed their finances more effectively, reducing impulsive spending.

India’s online gaming sector is expanding at an unprecedented rate, fueled by mobile adoption and increasing internet penetration. Industry experts anticipate continued growth in sports betting, esports, and fantasy sports.

However, the regulatory landscape remains fragmented. Different states in India have adopted varying policies toward online gaming, making compliance a significant challenge for operators. Many companies are navigating legal grey areas as they seek licenses that ensure trust and legitimacy.

Dr. Tapan K Gandhi, lead researcher from IIT Delhi, emphasized the necessity of responsible gaming in this booming market:

“India’s gaming industry is poised for massive expansion. While innovation will drive this growth, the industry must prioritize consumer protection through responsible gaming measures.”

Dr. Yatan Pal Singh Balhara, co-lead from AIIMS, added:

“Implementing structured interventions like self-exclusion and limit-setting empowers players with healthier gaming habits.”

The study’s findings suggest that expanding responsible gaming initiatives could be key to fostering sustainable gaming practices. The researchers propose the integration of:

• Real-time behavioral alerts to notify users of excessive gaming.
• Financial literacy programs to improve money management skills.
• Awareness campaigns to educate players on responsible gaming practices.

Additionally, the study highlights the need for mental health support for players experiencing gambling-related distress, reinforcing the role of structured interventions in ensuring a safer gaming environment.

Beyond India, the wider South Asian gaming market is also experiencing rapid growth. With increasing demand for betting exchanges and sportsbook platforms, industry leaders see major opportunities in the region.

However, the lack of consistent regulatory frameworks remains an issue. Some operators function without licenses, raising concerns about player protection and transaction security.

Payment processing also presents obstacles for iGaming platforms in India and surrounding nations, as financial regulations often restrict gambling-related transactions.

Localized gaming solutions and market-specific adaptations are considered crucial for the industry’s future success. Experts agree that tailoring game offerings, payment methods, and marketing strategies to local markets will determine the long-term viability of online gaming in South Asia.

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The findings of the AIIMS-IIT study highlight the potential of responsible gaming tools to mitigate excessive gaming habits while allowing the market to continue growing sustainably.

As South Asia’s iGaming market expands, operators must navigate regulatory complexities, adapt to local preferences, and implement robust player protection measures to ensure long-term success.

Source:

“,” SiGMA, March 5, 2025.