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Interactive Games Technologies Hires Cricket Stars to Promote Blitzpools

Posted on March 12, 2021 | 10:22 am
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Interactive Games Technologies (IGT), formerly known as i3 Interactive, has announced a new partnership with Indian cricket stars, Ishan Kishan, Rahul Chahar, Shreyas Gopal, and Wriddhiman Saha.

The four famous cricket players will support the company’s Blitzpools brand, which is an online fantasy platform. This website was formerly known as Livepools but was rebranded in February 2021 once Interactive Games Technologies acquired 51% of the company’s shares.

The company is hoping to attract more and more players with the help of the new brand ambassadors. Along with the four cricket players, Interactive Games Technologies revealed that the company’s marketing efforts for Blitzpools engaged celebrities and influencers with a total follower count of over 215 million.

Livepools was already a market leader in the Indian gaming market, and now it is expected to grow even further thanks to the investments provided by the new majority shareholders.

Blitzpools will offer Indian customers significant bonuses, several deposit and payout options, along with an innovative and developing product. The platform will also include a coin-based loyalty program

This program will reward users for their engagement, and then the coins will be redeemable for gift vouchers, meet and greet sessions, cashbacks or tickets for major sports events.

Moreover, customers will have the chance to create their own custom pools with friends. Among the prizes there will be the unique opportunity to play cricket against the new brand ambassadors: Ishan Kishan, Rahul Chahar, Shreyas Gopal, and Wriddhiman Saha.

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An Exciting Adventure

Vickram and Gaurav Assomull, the two brothers that founded Livepools, said that the platform that they created is now embarking on a new journey, which they described as “an exciting adventure” with Blitzpool aiming to “capture and captivate the minds and hearts of every Indian consumer involved in online gaming.”

On the other hand, Interactive Games Technologies released a statement which said that they are “beyond confident” regarding the success of their investment in Blitzpools. Moreover, the company promised to deliver “a world-class product for the Indian audience.”

IGT was established in 2012 and it provides global regulated sports betting and casino platforms. The group has made investments in over 27 different companies all around the world.

Source:  . IGT.BET. March 8, 2021.

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