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Delaware North and Playtech Collaborate for Betly Sportsbook and Casino Expansion

Posted on November 22, 2024 | 11:27 am
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Delaware North, a global leader in hospitality and gaming, has announced a strategic partnership with Playtech, a prominent provider of gambling technology and content, to migrate its Betly mobile sportsbook and casino offerings onto Playtech’s state-of-the-art platform. This collaboration is set to enhance Betly’s services across multiple U.S. states, starting with Ohio.

The migration to Playtech’s platform will initially launch in Ohio, where Betly recently replaced MVGBet under an affiliate license with Miami Valley Gaming, a Delaware North venture. This rollout will soon extend to Arkansas, Tennessee, and West Virginia, with the latter offering both online sports betting and casino games.

The partnership aims to bring an enhanced customer experience through Playtech’s advanced technology, including features like personalized bonuses, draws, tournaments, and automated player engagement.

Lee Terfloth, Chief Interactive Gaming Officer for Delaware North, expressed enthusiasm about the collaboration: “We are very pleased to partner with Playtech to provide Betly customers with an enhanced mobile sports betting and online casino experience powered by an industry leader.”

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Leveraging Innovative Features

Playtech’s robust platform equips Betly with sophisticated tools, allowing for features such as same-game parlays, curated regional odds boosts, teaser bets, and faster in-play wagering capabilities. The system also supports enhanced responsible gaming initiatives, ensuring a safe environment for users.

Additionally, Betly will integrate BetBuddy, Playtech’s advanced responsible gaming technology. This tool analyzes player behavior to identify potential risks, enabling early intervention and personalized support. In partnership with Birches Health, Betly will offer digital behavioral health assessments and provide users access to certified mental health professionals.

The platform migration also enhances customer support, offering expanded services and faster resolution times. Betly Sportsbook Ohio, now live on iOS, Android, and desktop, reflects these upgrades through an optimized onboarding process and diverse payment options.

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Playtech’s Growing Presence in the U.S.

This partnership underscores Playtech’s focus on expanding its footprint in the U.S. iGaming market. The company, which employs over 7,700 people across 19 countries, has been a leader in gambling technology since 1999. Playtech’s Playtech ONE omni-channel platform integrates casino, live casino, sports betting, bingo, and poker services into a seamless user experience.

Recent milestones for Playtech include renewing a 20-year collaboration with Continent 8 Technologies and extending its partnership with bet365 into Pennsylvania. The company also posted an 11% year-over-year revenue growth in H1 2024, with €243 million in revenue, reflecting its success in the Americas.

Source:

Next.io. November 19, 2024.

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