Playtech and Sony Pictures Television Extend Agreement for North America

Posted on February 19, 2024 | 6:52 am
playtech_to_bring_who_wants_to_be_a_millionaire_live_games_to_north_america

Playtech, one of the world’s most powerful providers of slot games and live dealer games for online casinos, has announced that its deal with Sony Pictures Television was extended for another two years and expanded to cover new territories, including Canada.

The initial agreement was announced in March 2021 and before the end of that year Playtech unveiled the first product resulting from it: “Who Wants To Be A Millionaire?” Live Roulette. The game was obviously based on the famous television show that has been adapted and broadcast in over 120 countries all around the world. Moreover, at that time Playtech indicated that it was just the first game of a series of three titles that were going to be developed in partnership with Sony Pictures Television.

“Who Wants To Be A Millionaire?” Live Roulette allows players to take part in the game even when they do not have an actual active bet because the game has a “Millionaire Round”, in which players can just guess the outcome and play for fun.

The game also includes the well-known and loved features from the television show: 50/50 and Ask the Audience. There is also a new feature called Ask the Host, which gives players the chance to have incorrect answers removed based on the level of question they have reached.

After “Who Wants To Be A Millionaire?” Live Roulette the developer unveiled Live Trivia and the latest addition to the series was Video Poker Live, both based on the famous television show. Moreover, Playtech announced that it will be developing more games based on the Millionaire brand.

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Pushing Into Canada, Mexico and the U.S.

The extension of the initial agreement with Sony Pictures Television also includes an expansion to new territories, including Canada, Mexico and the United States of America. Playtech revealed that it believes in the potential of the North American market and that is why it seeks to forge partnerships with popular brands that can attract players.

Sasha Uman, Chief Commercial Officer at Playtech Live, describes the partnership with Sony Pictures Television as “a tremendous opportunity” for the live casino brand and added that it demonstrates the company’s “commitment to securing top iconic brands in the game show and entertainment industry.”

About Who Wants To Be A Millionaire?, the Playtech executive said that it “has been a global favorite for many years” and declared that the live casino developer is “thrilled to be able to bring the excitement of this iconic game show to players worldwide.”

Source:

, playtech.com, February 15, 2024.

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