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BetGames Expands Portfolio with Launch of Live Roulette

Posted on May 22, 2024 | 10:50 am
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As part of its ongoing strategy to assist operators in improving player conversion, BetGames has introduced Live Roulette into its diverse product lineup, further expanding its already vast live casino portfolio.

The new Live Roulette offering combines the classic appeal of traditional roulette with the benefits of live, 24/7 availability. This combination is designed to attract sports bettors by providing continuous gaming opportunities, ensuring there are always engaging experiences available.

Live Roulette creates a dynamic environment where interaction is uninterrupted, catering to a global audience with seamless and constant play. This strategic move is intended to help operators convert and retain players by ensuring they can engage with the game at any time.

This latest addition to BetGames’ expanding portfolio follows the path of previous launches, offering extensive customization options. Operators can tailor the Live Roulette environment to match their specific branding needs, enhancing player immersion and aligning with brand identity.

Expanding the potential reach of Live Roulette, it is available in English, ensuring that operators can offer a unique experience that resonates with their audience. The introduction of Live Roulette follows closely behind the recent launch of BetGames’ latest RNG roulette product. This underscores the company’s flexibility in delivering products that are strategically more utility-focused rather than purely innovative.

This move aligns with BetGames’ mission to support operators in their player conversion strategies by providing consistently available and customizable gaming solutions.

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A Powerful Tool

Ian Catchick, CPO at BetGames, stated: “Our aim is to support our operators in converting players. The 24/7 availability and customization capabilities of Live Roulette transform traditional gameplay into a powerful tool for converting sports bettors into recreational casino players, enhancing user interaction and satisfaction.

The rollout of Live Roulette underscores our commitment to enhancing operator success through products designed for high engagement and cross-selling. This approach reinforces our position in both established and emerging markets. We strive to meet the needs of our operators by providing effective gaming solutions that drive new player acquisition.

With its focus on customization and continuous availability, Live Roulette is set to become a vital component in digital gaming portfolios, offering operators a significant asset in achieving their conversion goals.”

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A Company With a Global Reach

BetGames was established in 2012 under the BetGames.tv brand, and it has since evolved into one of the leading global providers of live dealer games, offering both live table games and live dealer fixed-odds betting games.

In 2022, after a decade in the market, the company rebranded from BetGames.TV to the simpler BetGames, introducing a new visual identity and completely overhauling its website. That same year, the company revamped its Lotto Reloaded studio to enhance player engagement and strengthen its position in the live casino industry.

Currently, BetGames offers a wide range of live casino titles, including Lucky 5, Dice Duel, Wheel of Fortune, Lucky 6, Lucky 7, War of Bets, Bet on Poker, and Bet on Baccarat. The company is headquartered in Vilnius, Lithuania, and has also established a hub in Malta. BetGames partners with over 200 companies globally, and its games are featured on more than 1,500 online casino and sports betting websites.

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